Consumer Behaviour
r
r Second Edition Test Bank
r r r
, CHAPTER: 01 UNDERSTANDING CONSUMER r r r
BEHAVIOR AND CONSUMER RESEARCH
r r r r
1. Studying how consumers decide to buy products is a good definition of consumer behavior.
r r r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic
r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r A-head: What is Consumer Behavior? r r r r r
KEYWORDS:
r Bloom's: Knowledge r
2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of
r r r r r r r r r r r r r
rpurchase, use, and disposal of good and services.
r r r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy
r r r r r r r r r r r r r r r r
r the need and wants of others.
r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
,4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers.
r r r r r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors.
r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
6. Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and
r r r r r r r r r r r r r
rbehavior responses.
r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r r
, 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her quilts.
r r r r r r r r r r r r r r r r r r r r r r
rWhen she does this, Paula is engaging in a consumer use/consumption activity.
r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r r
8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of
r r r r r r r r r r r r r r r r r r
rconsumer disposal activities.
r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r
9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity.
r r r r r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r
r
r Second Edition Test Bank
r r r
, CHAPTER: 01 UNDERSTANDING CONSUMER r r r
BEHAVIOR AND CONSUMER RESEARCH
r r r r
1. Studying how consumers decide to buy products is a good definition of consumer behavior.
r r r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic
r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r A-head: What is Consumer Behavior? r r r r r
KEYWORDS:
r Bloom's: Knowledge r
2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of
r r r r r r r r r r r r r
rpurchase, use, and disposal of good and services.
r r r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy
r r r r r r r r r r r r r r r r
r the need and wants of others.
r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
,4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers.
r r r r r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors.
r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
6. Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and
r r r r r r r r r r r r r
rbehavior responses.
r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r r
, 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her quilts.
r r r r r r r r r r r r r r r r r r r r r r
rWhen she does this, Paula is engaging in a consumer use/consumption activity.
r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r r
8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of
r r r r r r r r r r r r r r r r r r
rconsumer disposal activities.
r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r
9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity.
r r r r r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r
