CMN 10V - Final
mass media effect - Answer -a change in an outcome within a person or social entity that is due to mass
media influence following exposure to a mass media message or series of messages
types of mass media effects - Answer -1. cognitions
2. attitudes
3. beliefs
4. affects
5. physiology
6. behavior
differential susceptibility - Answer -cause mass media effects to be not uniform due to individual's:
1. disposition
2. developmental
3. social
effects of violent content - Answer -1. the aggressor effect
2. the fear of victimization effect
3. desensitization
,the aggressor effect - Answer -exposure to violence makes people more aggressive
males and children more susceptible
the fear of victimization effect - Answer -heavy tv viewers have higher fear of becoming victim of
violence, higher distrust in others, higher perception of world as dangerous, mean and hostile
occurs when evaluating unfamiliar environments
desensitization effect - Answer -more violent media causes less sympathy to victims
perceive people to be less injured, less willing to help those in need (Drabman & Thomas, 1976)
overall effect is small but depends on many factors (gender, age, level of aggression)
prosocial effects of media - Answer -voluntary acts that are for the benefit of others
media effects on helping behaviors - Answer -prosocial video games increase prosocial behaviors over
time (Gentile 2009)
50% prosocial gamers intervened in confrontation, 20% of neutral (Greitemayer, 2011)
effects of morality - Answer -1999 - 1/20 top children tv included prosocial lesson (Woodard)
2008 - 75% of child TV included act of altruism (Wilson, Kunkel, Drogos)
preschool children do not comprehend/transfer moral messages in prosocial TV (Mares & Acosta, 2008)
moral messages in prosocial TV - Answer -over reliance on verbal messages (no parents included)
children might learn, even if they can't express it
exposure to fairness - Answer -increase perspective-taking abilities (Cingel, Kremar, Olsen, Pictrantonio,
2016)
influenced moral judgements and reasoning
watching with parent helped the process
influenced by social factors
, social factors of watching prosocial TV - Answer -inclusion/exclusion had no effect when watched with
other children (Mares & Acosta, 2010)
watching with BFF increased exclusion (Cingel & Sumter)
media effects on physical well-being - Answer -leads to disordered eating
can predict in preadolescent girls not boys (until college aged) (Moriarty & Harrison)
females internalize thin ideal because of media exposure (Grabe)
male body dissatisfaction - Answer -leads to lower self esteem and more exercise for muscles (Bartlett)
female body dissatisfaction - Answer -leads to lower self esteem and bad eating to get thinner (Bartlett)
media effects on mental well-being - Answer -effects child self-esteem (Martins & Harrison, 2011)
due to type of content, representation, and roles
TV exposure to white boys - Answer -increase self-esteem
TV exposure to white girls and black boys/girls - Answer -decrease self-esteem
social networks - Answer -effected self-esteem in adolescents (Valkenburg 2006)
increase use stimulate number of friends and positive feedback
+ feedback = increase self-esteem and well-being
- feedback = decrease self-esteem
product placement - Answer -subtle or obvious
recall regardless of liking or disliking show
like show = decrease attitude towards brand
dislike show = increase attitude towards brand
mass media effect - Answer -a change in an outcome within a person or social entity that is due to mass
media influence following exposure to a mass media message or series of messages
types of mass media effects - Answer -1. cognitions
2. attitudes
3. beliefs
4. affects
5. physiology
6. behavior
differential susceptibility - Answer -cause mass media effects to be not uniform due to individual's:
1. disposition
2. developmental
3. social
effects of violent content - Answer -1. the aggressor effect
2. the fear of victimization effect
3. desensitization
,the aggressor effect - Answer -exposure to violence makes people more aggressive
males and children more susceptible
the fear of victimization effect - Answer -heavy tv viewers have higher fear of becoming victim of
violence, higher distrust in others, higher perception of world as dangerous, mean and hostile
occurs when evaluating unfamiliar environments
desensitization effect - Answer -more violent media causes less sympathy to victims
perceive people to be less injured, less willing to help those in need (Drabman & Thomas, 1976)
overall effect is small but depends on many factors (gender, age, level of aggression)
prosocial effects of media - Answer -voluntary acts that are for the benefit of others
media effects on helping behaviors - Answer -prosocial video games increase prosocial behaviors over
time (Gentile 2009)
50% prosocial gamers intervened in confrontation, 20% of neutral (Greitemayer, 2011)
effects of morality - Answer -1999 - 1/20 top children tv included prosocial lesson (Woodard)
2008 - 75% of child TV included act of altruism (Wilson, Kunkel, Drogos)
preschool children do not comprehend/transfer moral messages in prosocial TV (Mares & Acosta, 2008)
moral messages in prosocial TV - Answer -over reliance on verbal messages (no parents included)
children might learn, even if they can't express it
exposure to fairness - Answer -increase perspective-taking abilities (Cingel, Kremar, Olsen, Pictrantonio,
2016)
influenced moral judgements and reasoning
watching with parent helped the process
influenced by social factors
, social factors of watching prosocial TV - Answer -inclusion/exclusion had no effect when watched with
other children (Mares & Acosta, 2010)
watching with BFF increased exclusion (Cingel & Sumter)
media effects on physical well-being - Answer -leads to disordered eating
can predict in preadolescent girls not boys (until college aged) (Moriarty & Harrison)
females internalize thin ideal because of media exposure (Grabe)
male body dissatisfaction - Answer -leads to lower self esteem and more exercise for muscles (Bartlett)
female body dissatisfaction - Answer -leads to lower self esteem and bad eating to get thinner (Bartlett)
media effects on mental well-being - Answer -effects child self-esteem (Martins & Harrison, 2011)
due to type of content, representation, and roles
TV exposure to white boys - Answer -increase self-esteem
TV exposure to white girls and black boys/girls - Answer -decrease self-esteem
social networks - Answer -effected self-esteem in adolescents (Valkenburg 2006)
increase use stimulate number of friends and positive feedback
+ feedback = increase self-esteem and well-being
- feedback = decrease self-esteem
product placement - Answer -subtle or obvious
recall regardless of liking or disliking show
like show = decrease attitude towards brand
dislike show = increase attitude towards brand
