MAR 4503 Exam 2 Questions with Correct Answers
Which type of consumer decision making only includes the stages of
problem recognition, limited internal information search, purchase, and
limited post purchase behavior? Correct Answer-nominal decision
making
Nominal decisions can be broken into which two distinct categories?
Correct Answer-brand loyal decisions and repeat purchase decisions
Campbell's soup used several advertising campaigns that stressed the
benefits of soup in general. For example, one tagline used was "Soup is
good food," and another was "Never underestimate the power of soup."
Which type of problem recognition was Campbell's attempting to
stimulate? Correct Answer-generic problem recognition
Which nonmarketing factor affects a consumer's desired state? Correct
Answer-culture/subculture
__________ is the result of a discrepancy between a desired state and an
actual state that is sufficient to arouse and activate the decision process?
Correct Answer-problem recognition
Which of the following is not an appropriate condition to attempt to
influence generic problem recognition? Correct Answer-The firm has a
small percentage of the market.
,All except which of the following nonmarketing factors affect
consumers' desired state? Correct Answer-normal depletion
Which problem recognition involves a discrepancy that only one brand
can solve? Correct Answer-selective problem recognition
The Smith's oldest daughter, Olivia, is a senior in high school. She has
all "A's" and scored a 34 on the ACT. She is president of the debate
team and the national honor society as well as a member of the
cheerleading squad. Olivia wants to attend medical school, so both she
and her parents are very concerned about which undergraduate school
she attends. They have spent countless hours on the Internet examining
universities, and they have already visited five campuses. For Olivia and
her parents, which type of decision making does this represent? Correct
Answer-extended decision making
The manager of a bank branch is concerned about the number of
mistakes the tellers were making, so he started manipulating different
aspects of the environment in the bank to see what effect each has on the
tellers' performance. He examined factors such as the lighting,
temperature, and the volume of the music playing in the bank. Which
approach to problem recognition is this manager using? Correct Answer-
human factors research
Bessie is at the grocery store and is trying to remember some of the
things she needs to buy. She is in the cleaning products aisle looking at
the floor cleaning products. She's pretty sure she has another bottle left
at home, so she doesn't purchase another. Bessie's perception of her
,current situation regarding this product reflects her Correct Answer-
actual state
Brad was out of soft drinks in his dorm room, so he went to the store and
purchased Coke. This is the brand he always buys, and he would not
even consider purchasing another brand. Which type of nominal
decision does this illustrate? Correct Answer-brand loyal decision
Which type of consumer decision making involves the evaluation of
many attributes and alternatives and employs complex decision rules?
Correct Answer-extended decision making
What are the types of consumer problems? Correct Answer-active and
inactive
Very high levels of purchase involvement tend to produce Correct
Answer-extended decision making.
Kim was participating in a group discussion centered on the participants'
problems encountered while taking care of their hair. Which approach to
problem identification is this? Correct Answer-activity analysis
Which type of consumer decision making includes the evaluation of
only a few attributes, simple decision rules, and few alternatives?
Correct Answer-limited decision making
, Emma noticed that she was almost out of gas, so she pulled into the
nearest gas station and filled up her tank. Emma's decision on which gas
to purchase is characterized by Correct Answer-a low level of purchase
involvement.
Rudy is a product category manager for a major consumer packaged
goods manufacturer. Part of his job requires that he analyze a given
product category and logically determine where improvements could be
made. Rudy has determined several consumer problems this way. Which
of the following best describes how Rudy uncovers consumer problems?
Correct Answer-intuition
An advertisement for Topol toothpaste, which is targeted at smokers and
coffee and wine drinkers, stresses how this is the only brand that can
remove the stains associated with these consumption behaviors. Which
type of problem recognition is this marketer attempting to stimulate?
Correct Answer-selective problem recognition
Two basic approaches to causing problem recognition are Correct
Answer-generic problem recognition and selective problem recognition.
Nominal decision making is sometimes referred to as Correct Answer-
habitual decision making.
Marla is bored with her cell phone. She wants to purchase a new one that
has cool ring tones and can take pictures and video. She's not going to
conduct a big search for a new phone as she's just going to consider a
Which type of consumer decision making only includes the stages of
problem recognition, limited internal information search, purchase, and
limited post purchase behavior? Correct Answer-nominal decision
making
Nominal decisions can be broken into which two distinct categories?
Correct Answer-brand loyal decisions and repeat purchase decisions
Campbell's soup used several advertising campaigns that stressed the
benefits of soup in general. For example, one tagline used was "Soup is
good food," and another was "Never underestimate the power of soup."
Which type of problem recognition was Campbell's attempting to
stimulate? Correct Answer-generic problem recognition
Which nonmarketing factor affects a consumer's desired state? Correct
Answer-culture/subculture
__________ is the result of a discrepancy between a desired state and an
actual state that is sufficient to arouse and activate the decision process?
Correct Answer-problem recognition
Which of the following is not an appropriate condition to attempt to
influence generic problem recognition? Correct Answer-The firm has a
small percentage of the market.
,All except which of the following nonmarketing factors affect
consumers' desired state? Correct Answer-normal depletion
Which problem recognition involves a discrepancy that only one brand
can solve? Correct Answer-selective problem recognition
The Smith's oldest daughter, Olivia, is a senior in high school. She has
all "A's" and scored a 34 on the ACT. She is president of the debate
team and the national honor society as well as a member of the
cheerleading squad. Olivia wants to attend medical school, so both she
and her parents are very concerned about which undergraduate school
she attends. They have spent countless hours on the Internet examining
universities, and they have already visited five campuses. For Olivia and
her parents, which type of decision making does this represent? Correct
Answer-extended decision making
The manager of a bank branch is concerned about the number of
mistakes the tellers were making, so he started manipulating different
aspects of the environment in the bank to see what effect each has on the
tellers' performance. He examined factors such as the lighting,
temperature, and the volume of the music playing in the bank. Which
approach to problem recognition is this manager using? Correct Answer-
human factors research
Bessie is at the grocery store and is trying to remember some of the
things she needs to buy. She is in the cleaning products aisle looking at
the floor cleaning products. She's pretty sure she has another bottle left
at home, so she doesn't purchase another. Bessie's perception of her
,current situation regarding this product reflects her Correct Answer-
actual state
Brad was out of soft drinks in his dorm room, so he went to the store and
purchased Coke. This is the brand he always buys, and he would not
even consider purchasing another brand. Which type of nominal
decision does this illustrate? Correct Answer-brand loyal decision
Which type of consumer decision making involves the evaluation of
many attributes and alternatives and employs complex decision rules?
Correct Answer-extended decision making
What are the types of consumer problems? Correct Answer-active and
inactive
Very high levels of purchase involvement tend to produce Correct
Answer-extended decision making.
Kim was participating in a group discussion centered on the participants'
problems encountered while taking care of their hair. Which approach to
problem identification is this? Correct Answer-activity analysis
Which type of consumer decision making includes the evaluation of
only a few attributes, simple decision rules, and few alternatives?
Correct Answer-limited decision making
, Emma noticed that she was almost out of gas, so she pulled into the
nearest gas station and filled up her tank. Emma's decision on which gas
to purchase is characterized by Correct Answer-a low level of purchase
involvement.
Rudy is a product category manager for a major consumer packaged
goods manufacturer. Part of his job requires that he analyze a given
product category and logically determine where improvements could be
made. Rudy has determined several consumer problems this way. Which
of the following best describes how Rudy uncovers consumer problems?
Correct Answer-intuition
An advertisement for Topol toothpaste, which is targeted at smokers and
coffee and wine drinkers, stresses how this is the only brand that can
remove the stains associated with these consumption behaviors. Which
type of problem recognition is this marketer attempting to stimulate?
Correct Answer-selective problem recognition
Two basic approaches to causing problem recognition are Correct
Answer-generic problem recognition and selective problem recognition.
Nominal decision making is sometimes referred to as Correct Answer-
habitual decision making.
Marla is bored with her cell phone. She wants to purchase a new one that
has cool ring tones and can take pictures and video. She's not going to
conduct a big search for a new phone as she's just going to consider a
