MAR 4156 Chapter 13 Questions with Correct Answers
As companies recognize and embrace new concepts such as the
globalization of "the coffee culture," the potential for effective global
advertising:
A) decreases.
B) increases.
C) remains the same.
D) becomes evident.
E) is ignored. Correct Answer-B) increases.
Advertising, public relations, and other forms of communication are
critical tools in the marketing program and reflect the ________ (P) of
the marketing mix.
A) Product
B) Promotion
C) Price
D) Place
E) Process Correct Answer-B) Promotion
A ________ company possesses a critical marketing advantage with
respect to marketing communications.
A) domestic
B) local
C) global
,D) glocal
E) multinational Correct Answer-C) global
Which of the following product category/company pairings best
illustrates the concept of "product cultures"?
A) earth-moving equipment/Caterpillar
B) personal hygiene/Procter & Gamble
C) coffee bars/Starbucks
D) batteries/Duracell
E) automobiles/Ford Correct Answer-C) coffee bars/Starbucks
Because advertising is often designed to add ________ value to a
product or brand, it plays a more important communications role in
marketing consumer products than it does for marketing industrial
products.
A) social
B) monetary
C) cultural
D) psychological
E) emotional Correct Answer-D) psychological
Landor Associates, a company specializing in brand identity and design,
recently determined that ________ has the number one brand-awareness
and esteem position in the United States, number two in Japan, and
number six in Europe.
, A) McDonald's
B) Toyota
C) Sony
D) Pepsi
E) Coke Correct Answer-E) Coke
Which company ranks number one in terms of worldwide ad spending
for the year 2013?
A) General Motors
B) Philip Morris
C) Unilever
D) Procter & Gamble
E) Coca-Cola Correct Answer-D) Procter & Gamble
Which company ranked number one in terms of ad spending in Europe
in 2013?
A) General Motors
B) Philip Morris
C) Unilever
D) Procter & Gamble
E) Coca-Cola Correct Answer-C) Unilever
What do Unilever and Procter & Gamble have in common?
As companies recognize and embrace new concepts such as the
globalization of "the coffee culture," the potential for effective global
advertising:
A) decreases.
B) increases.
C) remains the same.
D) becomes evident.
E) is ignored. Correct Answer-B) increases.
Advertising, public relations, and other forms of communication are
critical tools in the marketing program and reflect the ________ (P) of
the marketing mix.
A) Product
B) Promotion
C) Price
D) Place
E) Process Correct Answer-B) Promotion
A ________ company possesses a critical marketing advantage with
respect to marketing communications.
A) domestic
B) local
C) global
,D) glocal
E) multinational Correct Answer-C) global
Which of the following product category/company pairings best
illustrates the concept of "product cultures"?
A) earth-moving equipment/Caterpillar
B) personal hygiene/Procter & Gamble
C) coffee bars/Starbucks
D) batteries/Duracell
E) automobiles/Ford Correct Answer-C) coffee bars/Starbucks
Because advertising is often designed to add ________ value to a
product or brand, it plays a more important communications role in
marketing consumer products than it does for marketing industrial
products.
A) social
B) monetary
C) cultural
D) psychological
E) emotional Correct Answer-D) psychological
Landor Associates, a company specializing in brand identity and design,
recently determined that ________ has the number one brand-awareness
and esteem position in the United States, number two in Japan, and
number six in Europe.
, A) McDonald's
B) Toyota
C) Sony
D) Pepsi
E) Coke Correct Answer-E) Coke
Which company ranks number one in terms of worldwide ad spending
for the year 2013?
A) General Motors
B) Philip Morris
C) Unilever
D) Procter & Gamble
E) Coca-Cola Correct Answer-D) Procter & Gamble
Which company ranked number one in terms of ad spending in Europe
in 2013?
A) General Motors
B) Philip Morris
C) Unilever
D) Procter & Gamble
E) Coca-Cola Correct Answer-C) Unilever
What do Unilever and Procter & Gamble have in common?
