MAR 4156 Chapter 4 Questions with Correct Answers
While marketers should be secure in their own convictions and
traditions, ________ are required to appreciate the integrity and value of
other ways of life and points of view.
A) standard of living and stage of economic development
B) production process and standards of measurement
C) open mind and absence of prejudice
D) degree of nationalism and economic community membership
E) fast food culture and slow food culture Correct Answer-C) open mind
and absence of prejudice
Suppose you have a friend from India who is a lifelong vegetarian and
who does not like McDonald's because the company sells hamburgers in
many countries. Which of the following describes your friend?
A) "vegetarianism" represents a value, "dislike McDonald's" represents
an attitude
B) "vegetarianism" represents an attitude, "dislike McDonald's"
represents a value
C) "vegetarianism" and "dislike McDonald's" both represent an attitude
D) "vegetarianism" represents a value, "dislike McDonald's" represents a
belief
E) "vegetarianism" and "dislike McDonald's" both represent values
Correct Answer-A) "vegetarianism" represents a value, "dislike
McDonald's" represents an attitude
,There is nothing inherently "good" or "bad" about any color of the
spectrum and all associations and perceptions regarding color arise from
culture. Which of the following statements is not true?
A) Red is a popular color in most parts of the world.
B) Red color is associated with "active," "vibrant," and "emotional."
C) Red color is preferred in many countries since it is the color of blood.
D) Red color is highly preferred in some African countries.
E) Red color is tied to the traditions of viticulture and winemaking.
Correct Answer-D) Red color is highly preferred in some African
countries.
The use of the color ________ dates back millennia as seen by artisans
in ancient Egypt, China, and Mayan civilizations and is now associated
with royalty and divinity.
A) red
B) green
C) blue
D) orange
E) brown Correct Answer-C) blue
Cultural influences are also quite apparent in food preparation and
consumption patterns and habits. Domino's Pizza, the world's largest
pizza-delivery company, pulled out of Italy because:
A) its tomato sauce was too bold and competed with Italian products.
B) people did not like to eat at home.
, C) Italians perceived its products to be "too American."
D) Italians wanted more toppings on thick crust.
E) Italians did not like anyone else to use the name "pizza." Correct
Answer-C) Italians perceived its products to be "too American."
Considering Hofstede's notion of culture as "the collective programming
of the mind," then attitudes can be defined as:
A) a learned tendency to respond in a consistent way to a given object or
entity.
B) an organized pattern of knowledge that an individual holds to be true
about the world.
C) an enduring belief or feeling of a specific mode of conduct.
D) a personally or socially preferable mode of conduct.
E) the deepest level of a culture present in the majority of the members
of a particular culture. Correct Answer-A) a learned tendency to respond
in a consistent way to a given object or entity.
While some food preferences remain deeply embedded in culture, there
is plenty of evidence that global dietary preferences are converging.
Examples of such a change can be predicted from the:
A) popularity of Domino's Pizza in Italy.
B) preference for local hamburgers from a local chain, Jollibee's, in the
Philippines.
C) growing number of McDonald's restaurants globally.
D) increased sales of soups and noodles in Thailand.
While marketers should be secure in their own convictions and
traditions, ________ are required to appreciate the integrity and value of
other ways of life and points of view.
A) standard of living and stage of economic development
B) production process and standards of measurement
C) open mind and absence of prejudice
D) degree of nationalism and economic community membership
E) fast food culture and slow food culture Correct Answer-C) open mind
and absence of prejudice
Suppose you have a friend from India who is a lifelong vegetarian and
who does not like McDonald's because the company sells hamburgers in
many countries. Which of the following describes your friend?
A) "vegetarianism" represents a value, "dislike McDonald's" represents
an attitude
B) "vegetarianism" represents an attitude, "dislike McDonald's"
represents a value
C) "vegetarianism" and "dislike McDonald's" both represent an attitude
D) "vegetarianism" represents a value, "dislike McDonald's" represents a
belief
E) "vegetarianism" and "dislike McDonald's" both represent values
Correct Answer-A) "vegetarianism" represents a value, "dislike
McDonald's" represents an attitude
,There is nothing inherently "good" or "bad" about any color of the
spectrum and all associations and perceptions regarding color arise from
culture. Which of the following statements is not true?
A) Red is a popular color in most parts of the world.
B) Red color is associated with "active," "vibrant," and "emotional."
C) Red color is preferred in many countries since it is the color of blood.
D) Red color is highly preferred in some African countries.
E) Red color is tied to the traditions of viticulture and winemaking.
Correct Answer-D) Red color is highly preferred in some African
countries.
The use of the color ________ dates back millennia as seen by artisans
in ancient Egypt, China, and Mayan civilizations and is now associated
with royalty and divinity.
A) red
B) green
C) blue
D) orange
E) brown Correct Answer-C) blue
Cultural influences are also quite apparent in food preparation and
consumption patterns and habits. Domino's Pizza, the world's largest
pizza-delivery company, pulled out of Italy because:
A) its tomato sauce was too bold and competed with Italian products.
B) people did not like to eat at home.
, C) Italians perceived its products to be "too American."
D) Italians wanted more toppings on thick crust.
E) Italians did not like anyone else to use the name "pizza." Correct
Answer-C) Italians perceived its products to be "too American."
Considering Hofstede's notion of culture as "the collective programming
of the mind," then attitudes can be defined as:
A) a learned tendency to respond in a consistent way to a given object or
entity.
B) an organized pattern of knowledge that an individual holds to be true
about the world.
C) an enduring belief or feeling of a specific mode of conduct.
D) a personally or socially preferable mode of conduct.
E) the deepest level of a culture present in the majority of the members
of a particular culture. Correct Answer-A) a learned tendency to respond
in a consistent way to a given object or entity.
While some food preferences remain deeply embedded in culture, there
is plenty of evidence that global dietary preferences are converging.
Examples of such a change can be predicted from the:
A) popularity of Domino's Pizza in Italy.
B) preference for local hamburgers from a local chain, Jollibee's, in the
Philippines.
C) growing number of McDonald's restaurants globally.
D) increased sales of soups and noodles in Thailand.
