MAR 4156 Exam 1 Questions with Correct Answers.

MAR 4156 Exam 1 Questions with Correct Answers
Marketing Mix Correct Answer-Product, Place, Price and Promotion


External environment factors of the marketing mix Correct Answer-
laws, customs, cultural and economic forces


Multi-domestic Adaptive Globalization Correct Answer--Adaptive =
Global Localization
-Mixing standardization and customization in a new way
-Essence of segmentation
-Think globally, act logically


Globalization (Standardization) Correct Answer--Developing
standardized products marketed worldwide with standardized marketing
mix
-Essence of mass marketing


Characteristics of BEMs Correct Answer--Physically large
-Significant populations
-Markets for a wide range of products
-Strong rates of growth
-Programs of economic reform
-Political importance
-Regional Economic Drivers

, -As they grow, their neighbors do too


BEM definition Correct Answer-Big Emerging Market


List of BEMs Correct Answer-Argentina, Brazil, China, India,
Indonesia, Korea, Malaysia, Mexico, Philippines, Poland, South Africa,
Taiwan, Thailand and Turkey


BRICS Correct Answer-Brazil, Russia, India, China, South Africa


What are the multinational market groups? Correct Answer-FTA,
customs union, common markets, and political/economic unions


Political risks of global businesses Correct Answer--Confiscation
-Expropriation
-Domestication
-Political Sanctions
-Economic Risks (tax, price, and exchange control, import restrictions,
content laws and labor problems)


Reducing Political Vulnerability Correct Answer--Good corporate
citizenship
-External affairs
-Political Payoffs