MAR 4156 Chapter 7 Questions with Correct Answers
The trend showing popularity of ethnic or regional foods such as sushi,
falafel, or pizza worldwide is referred to as the ________, which
provides an opportunity for marketers to pursue one or more segments
on a global scale.
A) segmentation of markets
B) popularity of segmentation
C) promotion of products and services
D) identification of consumers
E) pluralization of consumption Correct Answer-E) pluralization of
consumption
The efforts of global companies to reach low-income consumers in
emerging markets highlight the importance of skillful global market
segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) identifying customers based on common characteristics. Correct
Answer-E) identifying customers based on common characteristics.
When identifying global market segments, a fundamental guiding
principle should be the need to determine:
A) shared demographic characteristics.
,B) similar languages.
C) similar needs and buying behavior.
D) similar ethnic backgrounds.
E) similar geographic regions. Correct Answer-C) similar needs and
buying behavior.
Demographic segmentation is based on measurable characteristics of
populations which includes all of the following examples except:
A) Asia is home to 500 million consumers aged 16 and younger.
B) India has more than half of the population younger than 25.
C) Consumers that buy Porsches would like to be noticed.
D) The United States is home to 28.4 million foreign-born residents with
combined income of $ 233 billion.
E) In the EU, the number of consumers aged 16 and under is rapidly
approaching consumers aged 60. Correct Answer-C) Consumers that
buy Porsches would like to be noticed.
Global marketing authority, Theodore Levitt, has noted that many ethnic
and regional foods-sushi, for example-are enjoying popularity in many
countries of the world. This observation is known as the:
A) pluralization of consumption.
B) ethnicitization of consumption.
C) democratization of consumption.
D) sophistication of consumption.
, E) domestication of consumption. Correct Answer-A) pluralization of
consumption.
A. Coskun Samli had developed a useful approach to global market
segmentation that compares and contrasts "conventional" versus
"unconventional" wisdom. An example of unconventional wisdom can
be identified with one of the following assumptions:
A) Since per capita annual income in India is about $1,420, all Indians
have low income.
B) Consumers in Europe and Latin America are interested in World Cup
soccer whereas Americans are not.
C) There is a presence of a higher-income, middle-class segment in
India.
D) The potential customer base for McDonald's in India is greater than
in any developed country.
E) There is no running water and electricity in India. Correct Answer-C)
There is a presence of a higher-income, middle-class segment in India.
The process of global market segmentation begins with the choice of one
or more variables to use as a basis for grouping customers. All of the
following are variables that are commonly used except:
A) demographics.
B) polycentrics.
C) behavioral characteristics.
D) benefits sought.
E) psychographics. Correct Answer-B) polycentrics.
The trend showing popularity of ethnic or regional foods such as sushi,
falafel, or pizza worldwide is referred to as the ________, which
provides an opportunity for marketers to pursue one or more segments
on a global scale.
A) segmentation of markets
B) popularity of segmentation
C) promotion of products and services
D) identification of consumers
E) pluralization of consumption Correct Answer-E) pluralization of
consumption
The efforts of global companies to reach low-income consumers in
emerging markets highlight the importance of skillful global market
segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) identifying customers based on common characteristics. Correct
Answer-E) identifying customers based on common characteristics.
When identifying global market segments, a fundamental guiding
principle should be the need to determine:
A) shared demographic characteristics.
,B) similar languages.
C) similar needs and buying behavior.
D) similar ethnic backgrounds.
E) similar geographic regions. Correct Answer-C) similar needs and
buying behavior.
Demographic segmentation is based on measurable characteristics of
populations which includes all of the following examples except:
A) Asia is home to 500 million consumers aged 16 and younger.
B) India has more than half of the population younger than 25.
C) Consumers that buy Porsches would like to be noticed.
D) The United States is home to 28.4 million foreign-born residents with
combined income of $ 233 billion.
E) In the EU, the number of consumers aged 16 and under is rapidly
approaching consumers aged 60. Correct Answer-C) Consumers that
buy Porsches would like to be noticed.
Global marketing authority, Theodore Levitt, has noted that many ethnic
and regional foods-sushi, for example-are enjoying popularity in many
countries of the world. This observation is known as the:
A) pluralization of consumption.
B) ethnicitization of consumption.
C) democratization of consumption.
D) sophistication of consumption.
, E) domestication of consumption. Correct Answer-A) pluralization of
consumption.
A. Coskun Samli had developed a useful approach to global market
segmentation that compares and contrasts "conventional" versus
"unconventional" wisdom. An example of unconventional wisdom can
be identified with one of the following assumptions:
A) Since per capita annual income in India is about $1,420, all Indians
have low income.
B) Consumers in Europe and Latin America are interested in World Cup
soccer whereas Americans are not.
C) There is a presence of a higher-income, middle-class segment in
India.
D) The potential customer base for McDonald's in India is greater than
in any developed country.
E) There is no running water and electricity in India. Correct Answer-C)
There is a presence of a higher-income, middle-class segment in India.
The process of global market segmentation begins with the choice of one
or more variables to use as a basis for grouping customers. All of the
following are variables that are commonly used except:
A) demographics.
B) polycentrics.
C) behavioral characteristics.
D) benefits sought.
E) psychographics. Correct Answer-B) polycentrics.
