Marketing Performance Radboud
University
Assumptions of psycholinguistics - (ANSWER)Embeddedness, Embodiment, Incrementality,
Mental Models
Communication - (ANSWER)the exchange of information, thoughts, ideas, and feelings
Functions of communication - (ANSWER)1) exchanging information
2) influencing others
3) developing relationships
4) fullfilling social obligations
5) need
6) defining who we are
On-line research techniques - (ANSWER)Research with a direct focus on word retrieval.
Examples are: Lexical Descision Task, Word naming, Picture naming
MacWhinney "Small Steps" theory - (ANSWER)1) standing on 2 legs: cognitive control &
planning.
2) social cohesion: vocal-auditory neuronal changes.
3) mimesis: gestures, signs, and singing.
4) phonological & lexical systematisation.
Sender-Receiver Model - (ANSWER)According to this model, communication implies
reconstructing the mental model someone else has encoded in language by prediction or
integration.
Information is lost by noise.
, Mental Model - (ANSWER)Analogous internal representation of information, includes
simulations and procedural information.
Three distinctions in the LUF - (ANSWER)1) Between language knowledge in LTM and the
processing components. (inside - outside)
2) Between language comprehension and language production, both use LTM in different ways.
(left - right)
3) Between language and thoughts (bottom - top).
Modularity (Fodor) - (ANSWER)1) Domain specific
2) Informationally encapsulated.
3) Automatic.
4) Coherence with neural structures.
Domain specific (modularity) - (ANSWER)Processes one type of input and delivers one type of
output.
Informationally encapsulated (modularity) - (ANSWER)Processing is autonomous, only affected
by the input from earlier operating modules.
Automatic (modularity) - (ANSWER)Fast and mandatory, but only with little control.
Coherence with neural structures (modularity) - (ANSWER)1) function implemented in a
specific brain area;
2) characteristic problems in case of damage and break-down.
3) characteristic rate of development
Mental Chronometry - (ANSWER)The study of reaction time (RT; also referred to as "response
time") in perceptual-motor tasks to infer the content, duration, and temporal sequencing of
mental operations.
University
Assumptions of psycholinguistics - (ANSWER)Embeddedness, Embodiment, Incrementality,
Mental Models
Communication - (ANSWER)the exchange of information, thoughts, ideas, and feelings
Functions of communication - (ANSWER)1) exchanging information
2) influencing others
3) developing relationships
4) fullfilling social obligations
5) need
6) defining who we are
On-line research techniques - (ANSWER)Research with a direct focus on word retrieval.
Examples are: Lexical Descision Task, Word naming, Picture naming
MacWhinney "Small Steps" theory - (ANSWER)1) standing on 2 legs: cognitive control &
planning.
2) social cohesion: vocal-auditory neuronal changes.
3) mimesis: gestures, signs, and singing.
4) phonological & lexical systematisation.
Sender-Receiver Model - (ANSWER)According to this model, communication implies
reconstructing the mental model someone else has encoded in language by prediction or
integration.
Information is lost by noise.
, Mental Model - (ANSWER)Analogous internal representation of information, includes
simulations and procedural information.
Three distinctions in the LUF - (ANSWER)1) Between language knowledge in LTM and the
processing components. (inside - outside)
2) Between language comprehension and language production, both use LTM in different ways.
(left - right)
3) Between language and thoughts (bottom - top).
Modularity (Fodor) - (ANSWER)1) Domain specific
2) Informationally encapsulated.
3) Automatic.
4) Coherence with neural structures.
Domain specific (modularity) - (ANSWER)Processes one type of input and delivers one type of
output.
Informationally encapsulated (modularity) - (ANSWER)Processing is autonomous, only affected
by the input from earlier operating modules.
Automatic (modularity) - (ANSWER)Fast and mandatory, but only with little control.
Coherence with neural structures (modularity) - (ANSWER)1) function implemented in a
specific brain area;
2) characteristic problems in case of damage and break-down.
3) characteristic rate of development
Mental Chronometry - (ANSWER)The study of reaction time (RT; also referred to as "response
time") in perceptual-motor tasks to infer the content, duration, and temporal sequencing of
mental operations.
