SPMA 1P91 Exam Questions and Answers

SPMA 1P91 Exam




The Be Like Mike (Jordan) Campaign is an example of this - Answer -Aspirational Reference Groups



(Sport Consumer Behavior) What are the 3 participation motives - Answer -1. Achievement

2. Social Motivation

3. Mastery Motivation

Personal Example; Training for Ofsaa. Example: Kid playing basketball at recess to fit in (Social), to get
better at basketball (Mastery), and to bet his friend (Achievement).



(Sport Consumer Behavior) The Decision Process, (Sports) - Answer -1. Need recognition

2. Information search

3. Evaluation of alternatives

4. Evaluate the purchase

E.g., Going to watch the Buffalo Bills play from lecture.



(Sport Consumer Behavior) Factors that influence the Decision Making Process - Answer -1. Internal
influences

2. Situational influences

3. External influences



(Sport Consumer Behavior) Internal Influences in the Decision Making Process - Answer -1. Motives,

,2.. Perceptions,

3. Attitudes,

- Based on experiences (behaviors), feelings (affective), and beliefs (cognitive)

4. Experiences

5. Involvement

6. Identification

E.g., think of me wanting to go to a Habs game in the Bell Center with my dad.

(AIM PIE)



(Sport Consumer Behavior) Situational Influences in the Decision Making Process - Answer -1. Physical
Surroundings

2. Social Surroundings

3. Task Requirements

4. Time Pressures

5. Antecedent States

E.g., Think of going to Buffalo Sabers game

PASTT



(Sport Consumer Behavior) External Influences in the Decision Making Process - Answer -1. Reference
Groups

2. Socialization

3. Culture



(Sport Consumer Behavior) What is the challenge for sport organizations to reach their fans more
effectively with today's new technology? - Answer -The challenge for sport organizations is to find ways
to use new consumption technologies to reach their fans or participants more effectively.



(Sport Communication) Theoretical Framework of Sport Communication - Answer -1. Genre/Research

2. Context

3. Process

, 4. Elements

- Sender, Message, Channel, & Receiver(SCRM)

5. Effects

- E.g., Unlimited effects; modelling and cultivation, etc.



(Sport Communication) Unlimited Effects Theory - Answer -Audience members are easily influenced
because they are unable to resist the power of media messages.



(Sport Communication) Under the Unlimited Effects Theory what is Agenda Setting? - Answer -It is that
the media influences which issues people think about but is not powerful enough to influence people.
E.g., Nylander contract situation.



(Sport Communication) Under the Unlimited Effects Theory what is Modelling? - Answer -Modelling
Theory - Proposes that children and young adults may be inclined to alter their behavior based on media
messages they consume. E.g., Be Like Mike.



(Sport Communication) Under the Unlimited Effects Theory what is Cultivation? - Answer -Cultivation
Theory - Suggests media messages influence opinions and attitudes based on the media consumption
patterns of audiences. E.g., Violent programming affecting views of the world, etc.



(Sport Communication) Under the Unlimited Effects Theory what is Diffusion of Information? - Answer -
Mass media can affect large numbers when people who receive a message through the media then
share that message with others. E.g., Fake news and viral videos, etc.



(Sport Communication) Strategic Sport Communication Model - Answer -1. Personal/Organizational
Communication

E.g., Intrapersonal, Interpersonal, Small groups, Intra and Inter organizational.



2. Mediated Communication in Sport

E.g., Sport Mass Media and Emerging and social media in sport



3. Sport Communication Service & Support