IAB Digital Certification Study Guide questions and answers rated A+2025/2026

IAB Digital Certification Study Guide

Value consistent with thousand (CPM) equation - ANScost x one thousand % impressions
OR
value % advert impressions

price in keeping with sale (CPS) equation - ANScost % sales

fee consistent with movement (CPA) equation - ANScost % moves

powerful value consistent with thousand (eCPM) equation - ANScost(s) x a thousand % total
impressions

value consistent with click on (CPC) equation - ANScost % clicks

click thru price (CTR) equation - ANSclicks % impressions

ecosystem players - ANS-advertisers
-groups
-clients
-publishers
-technologies
-tools

types of advertising and marketing - ANS-audio
-content material
-display
-e-mail
-social
-text
-video

environments/structures - ANS-connected gadgets (EX: over the top, gaming consoles,
smart TVs)
-computing device
-digital out of domestic
-net of things (EX: wearables, home equipment)
-search
-social
-conventional (EX: radio, TV, print, out of domestic)
-digital fact

ATF - ANSabove the fold

,Ad Ops - ANSad operations

BT - ANSbehavioral focused on

BTF - ANSbelow the fold

CTR - ANSclick via price

CTC - ANSclick to maintain

CTV - ANSclick to view

C7 - ANScommercial scores plus seven days

C3 - ANScommercial ratings plus 3 days

CMS - ANScontent control system

CPA - ANScost per acquisition

CPC - ANScost consistent with click

CPCV - ANScost consistent with completed view

CPD - ANScost in step with down load

CPE - ANScost per engagement

CPO - ANScost per order

CPS - ANScost consistent with sale

CPM - ANScost in line with thousand

CPV - ANScost in line with view

DMP - ANSdata management platform

DSP - ANSdemand facet platform

DMA - ANSdesignated market area

DR - ANSdirect reaction

DAI - ANSdynamic ad insert

eCPM - ANSeffective price according to thousand

, FEP - ANSfull episode participant

GRP - ANSgross rating factor

HTML - ANSHyperText markup language

HTML5 - ANSHyperText markup language - 5

HTTP - ANShypertext transfer protocol

HTTPS - ANShypertext switch protocol cozy

IO - ANSinsertion order

IAB - ANSinteractive advertising bureau

IOT - ANSinternet of things

IP - ANSinternet protocol

ISP - ANSinternet provider provider

KPI - ANSkey performance indicator

LDA - ANSlegal ingesting age

MSA - ANSmaster provider agreement

MMM - ANSmixed advertising modeling

MSO - ANSmultiple provider operator

NHT - ANSnon human visitors

NDA - ANSnon-disclosure agreement

OPA - ANSonline writer ad

OVP - ANSonline video platform

OOH - ANSout of domestic

OTT - ANSover the pinnacle

O&O - ANSowned and operated

PII - ANSpersonally identifiable information