The Trade Desk EDGE: Marketing
Foundations UPDATED Actual Questions
and CORRECT Answers
What does "PII" stand for? - CORRECT ANSWER✔✔- Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per
impression basis. - CORRECT ANSWER✔✔- True
The major difference between a true DSP and an ad network is: - CORRECT ANSWER✔✔-
An ad network focuses on both the demand side and supply side
As RTB evolves: - CORRECT ANSWER✔✔- The epicenter of power moves from the sell
side to the buy side
If you are the only one on the marketing plan, your frequency window might be: -
CORRECT ANSWER✔✔- Not serving as many ads to users since you are not fighting for
last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first
and most important rule is to: - CORRECT ANSWER✔✔- Ask questions and set a goal
Cost per mille (CPM) measures: - CORRECT ANSWER✔✔- The price an advertiser pays
per 1,000 impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
CORRECT ANSWER✔✔- In reference to line items, how many permutations are possible
with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10
ads, then what is the expected GRP? - CORRECT ANSWER✔✔- 80
The power of choice benefits the: - CORRECT ANSWER✔✔- Advertiser
, DSPs optimize to: - CORRECT ANSWER✔✔- Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control over
decisioning. - CORRECT ANSWER✔✔- False
All data is created equal - CORRECT ANSWER✔✔- False
What is a true DSP? - CORRECT ANSWER✔✔- A true DSP allows a buyer to make
optimization decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - CORRECT
ANSWER✔✔- True
You have the ability to exclude or target audience data in a DMP. - CORRECT
ANSWER✔✔- True
"Audience Guarantee" contracts allow you to do which of the following? - CORRECT
ANSWER✔✔- Use your first-party data to forecast a unique deal with an SSP or Publisher
via programmatic
The technology we use to see a user's location and target them there is called - CORRECT
ANSWER✔✔- Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - CORRECT ANSWER✔✔- CPA
What is another term for RTB? - CORRECT ANSWER✔✔- The Spot Market
RTB: - CORRECT ANSWER✔✔- Prices online inventory via an auction
Foundations UPDATED Actual Questions
and CORRECT Answers
What does "PII" stand for? - CORRECT ANSWER✔✔- Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per
impression basis. - CORRECT ANSWER✔✔- True
The major difference between a true DSP and an ad network is: - CORRECT ANSWER✔✔-
An ad network focuses on both the demand side and supply side
As RTB evolves: - CORRECT ANSWER✔✔- The epicenter of power moves from the sell
side to the buy side
If you are the only one on the marketing plan, your frequency window might be: -
CORRECT ANSWER✔✔- Not serving as many ads to users since you are not fighting for
last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first
and most important rule is to: - CORRECT ANSWER✔✔- Ask questions and set a goal
Cost per mille (CPM) measures: - CORRECT ANSWER✔✔- The price an advertiser pays
per 1,000 impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
CORRECT ANSWER✔✔- In reference to line items, how many permutations are possible
with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10
ads, then what is the expected GRP? - CORRECT ANSWER✔✔- 80
The power of choice benefits the: - CORRECT ANSWER✔✔- Advertiser
, DSPs optimize to: - CORRECT ANSWER✔✔- Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control over
decisioning. - CORRECT ANSWER✔✔- False
All data is created equal - CORRECT ANSWER✔✔- False
What is a true DSP? - CORRECT ANSWER✔✔- A true DSP allows a buyer to make
optimization decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - CORRECT
ANSWER✔✔- True
You have the ability to exclude or target audience data in a DMP. - CORRECT
ANSWER✔✔- True
"Audience Guarantee" contracts allow you to do which of the following? - CORRECT
ANSWER✔✔- Use your first-party data to forecast a unique deal with an SSP or Publisher
via programmatic
The technology we use to see a user's location and target them there is called - CORRECT
ANSWER✔✔- Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - CORRECT ANSWER✔✔- CPA
What is another term for RTB? - CORRECT ANSWER✔✔- The Spot Market
RTB: - CORRECT ANSWER✔✔- Prices online inventory via an auction
