WI DMV Salesperson Info
1.What must the advertised price include?: all charges the customer must
pay, except sales tax, title, regis fees
2.When can you use the words "free" or "included with"?: Free- customer
does not need to purchase something to get it
Included with - customer must purchase something to get it
3.When advertising an allowance for a trade-in, what words can you
not use?: -we will pay up to
-appraise your own vehicle
-as much as
4.The dealer's name must be included in advertising. True/False?: True
5.Can you advertise a certain type of vehicle if you know you will not meet
anticipated demand?: No. Unless you know they can be delivered in a
reasonable time.
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,6.Do you have to tell the customer if a vehicle was flood damaged?: Yes
,always.
7.If 2 or more vehicles had the same type of damage to them (ex- hail),
then the ad must state the type of damage. True/False: True.
8.All ads must state the model year. True/False: True
9.What words can be written to indicate a vehicle is used....like if it is the
current year or previous year?: demonstrator, executive, low mileage,
one owner
10.When can you use the words "invoice" or "cost" in ads?: If you also
state that the "Actual dealer cost is, or may be less, due to factory
holdback, rebates, incentives, or other discounts"
11.Can the dealership advertise things like "last of the remaining",
"close out", "clearance"?: NO. Unless going out of business.
12.Can ads be mixed for lease vehicles and for sale vehicles?: Yes. IF it
is clearly stating which vehicles are lease and which are for sale.
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, 13.Dealer is responsible for giving proper vehicle info. Salesman is respon-
sible for giving the info to the customer. All written AND spoken info must
be truthful. True/false: True
14.When does the MSRP label have to be on the vehicle?: Until it is
delivered to its retail purchaser.
15.What is on the dealer supplemental price label? How long does this
label stay on vehicle?: - optional equipment or accessories installed by
dealer
- final dealer price
- any price changes from MSRP including dealer mark-up
- any dealer service fee
- keep label on vehicle until delivered
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1.What must the advertised price include?: all charges the customer must
pay, except sales tax, title, regis fees
2.When can you use the words "free" or "included with"?: Free- customer
does not need to purchase something to get it
Included with - customer must purchase something to get it
3.When advertising an allowance for a trade-in, what words can you
not use?: -we will pay up to
-appraise your own vehicle
-as much as
4.The dealer's name must be included in advertising. True/False?: True
5.Can you advertise a certain type of vehicle if you know you will not meet
anticipated demand?: No. Unless you know they can be delivered in a
reasonable time.
1/
19
,6.Do you have to tell the customer if a vehicle was flood damaged?: Yes
,always.
7.If 2 or more vehicles had the same type of damage to them (ex- hail),
then the ad must state the type of damage. True/False: True.
8.All ads must state the model year. True/False: True
9.What words can be written to indicate a vehicle is used....like if it is the
current year or previous year?: demonstrator, executive, low mileage,
one owner
10.When can you use the words "invoice" or "cost" in ads?: If you also
state that the "Actual dealer cost is, or may be less, due to factory
holdback, rebates, incentives, or other discounts"
11.Can the dealership advertise things like "last of the remaining",
"close out", "clearance"?: NO. Unless going out of business.
12.Can ads be mixed for lease vehicles and for sale vehicles?: Yes. IF it
is clearly stating which vehicles are lease and which are for sale.
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19
, 13.Dealer is responsible for giving proper vehicle info. Salesman is respon-
sible for giving the info to the customer. All written AND spoken info must
be truthful. True/false: True
14.When does the MSRP label have to be on the vehicle?: Until it is
delivered to its retail purchaser.
15.What is on the dealer supplemental price label? How long does this
label stay on vehicle?: - optional equipment or accessories installed by
dealer
- final dealer price
- any price changes from MSRP including dealer mark-up
- any dealer service fee
- keep label on vehicle until delivered
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19
