9/23/24, 11:24 AM
WGU E-Commerce and Marketing Analytics - D381
Jeremiah
Practice questions for this set
Terms in this set (30)
When it comes to Google marketing The number of impressions help a business assess whether its campaign is on track
analytics, why is the number of impressions based on the parameters set by it.
WGU E-Commerce and Marketing Analytics - D381
What should a business do to ensure that Run a piece of code or a tag on each website that needs to be monitored to make web
web analytics tools are capable of analytics tools aware of them
monitoring and tracking website
performance during a campaign?
The marketing team of a company wants to It enables the team to merge data about conversions from Google Ads with data about
increase the efficiency of the company's audience demographics in Google Analytics.
latest digital marketing campaign. So the
team decides to link the Google Ads
account to Google Analytics. What is the
benefit of linking the two Google platforms
in this case?
Why are data visualizations important when They make data easier to understand by revealing trends, patterns, and outliers.
communicating insights to stakeholders?
What is the strongest correlation between Google Analytics helps individuals to assess the success or failure of their Google Ad
Google Ads and Google Analytics? campaigns.
. It helps individuals focus more on metrics that are most important to their digital
What is the strongest benefit of selective marketing strategy.
reporting when it comes to analytics?
What is an example of a strong marketing Increasing web traffic
goal?
Why is marketing analytics critical to a It allows the monitoring and assessment of a campaign's performance goals.
campaign?
What downside of mobile-first design should Mobile-first websites have limited content compared to their responsive counterparts,
the company be careful of in this case? which can confuse users.
What is an essential requirement for an e- Having a mobile app or website that is accessible to all users
commerce store?
It allows a business to learn how to manage its websites, conduct marketing, and
What is a benefit of Shopify?
review analytics all in one place.
One of the requirements for an e-commerce A website that is created to work on all kinds of devices, such as mobile phones,
store is that it should have a responsive tablets, and laptops
website.What does a responsive website
mean in this case?
Primary research involves gathering information through surveys and focus groups,
What is a difference between primary
whereas secondary research involves gathering information from trade journals and
research and secondary research?
consumer insight reports.
What is the meaning of conversion in e- The process of changing a visitor into a paying customer
commerce?
Why should a brick-and-mortar store To drive in-store traffic through in-store pickups
important?
expand into selling its products online?
1/3
WGU E-Commerce and Marketing Analytics - D381
Jeremiah
Practice questions for this set
Terms in this set (30)
When it comes to Google marketing The number of impressions help a business assess whether its campaign is on track
analytics, why is the number of impressions based on the parameters set by it.
WGU E-Commerce and Marketing Analytics - D381
What should a business do to ensure that Run a piece of code or a tag on each website that needs to be monitored to make web
web analytics tools are capable of analytics tools aware of them
monitoring and tracking website
performance during a campaign?
The marketing team of a company wants to It enables the team to merge data about conversions from Google Ads with data about
increase the efficiency of the company's audience demographics in Google Analytics.
latest digital marketing campaign. So the
team decides to link the Google Ads
account to Google Analytics. What is the
benefit of linking the two Google platforms
in this case?
Why are data visualizations important when They make data easier to understand by revealing trends, patterns, and outliers.
communicating insights to stakeholders?
What is the strongest correlation between Google Analytics helps individuals to assess the success or failure of their Google Ad
Google Ads and Google Analytics? campaigns.
. It helps individuals focus more on metrics that are most important to their digital
What is the strongest benefit of selective marketing strategy.
reporting when it comes to analytics?
What is an example of a strong marketing Increasing web traffic
goal?
Why is marketing analytics critical to a It allows the monitoring and assessment of a campaign's performance goals.
campaign?
What downside of mobile-first design should Mobile-first websites have limited content compared to their responsive counterparts,
the company be careful of in this case? which can confuse users.
What is an essential requirement for an e- Having a mobile app or website that is accessible to all users
commerce store?
It allows a business to learn how to manage its websites, conduct marketing, and
What is a benefit of Shopify?
review analytics all in one place.
One of the requirements for an e-commerce A website that is created to work on all kinds of devices, such as mobile phones,
store is that it should have a responsive tablets, and laptops
website.What does a responsive website
mean in this case?
Primary research involves gathering information through surveys and focus groups,
What is a difference between primary
whereas secondary research involves gathering information from trade journals and
research and secondary research?
consumer insight reports.
What is the meaning of conversion in e- The process of changing a visitor into a paying customer
commerce?
Why should a brick-and-mortar store To drive in-store traffic through in-store pickups
important?
expand into selling its products online?
1/3
