MNM3709 Assignment 3
Semester 2 2024 - DUE 1
October 2024
QUESTIONS WITH DETAILED ANSWERS
[DATE]
[COMPANY NAME]
[Company address]
, MNM3709 Assignment 3 Semester 2 2024 - DUE 1 October 2024
QUESTION 1
Evaluate the three generic strategies that companies can use to create a
competitive advantage in Wiid, et al. (2020; 2024).
Explain using practical examples what strategy OBC Meat and Chicken has
used to create a sustainable competitive advantage. Keep each example
and justification under 100 words.
MARKING RUBRIC FOR QUESTION 1 Strategies 0 Mark 1 Mark 2 Marks
Selection of generic strategy No choice with justification is provided. The
choice of strategy or justification is not relevant to OBC. The information
provided is incorrect. Only a choice of strategy with justification is
provided/correct for OBC. A clear, correct choice of strategy with
justification is provided for OBC. Justification for choice of strategy Only
theoretical discussion is provided. The choice of strategy does not apply to
OBC Meat and Chicken. An incorrect theory is applied in the practical
example. The student copied examples from other sources including but
not limited to websites/other students/AI generated examples. The student
did not show evidence of thinking critically or applying practical knowledge.
Example is related to OBC but lacks details or is not clear. The student has
attempted to connect the strategy to OBC but the connection is inadequate.
The student has showed some critical thinking but it is limited. The
explanation is too long (more than 100 words). A clear but brief example of
the strategy is provided for OBC. The student has demonstrated critical
thinking and application of practical knowledge in a clear, concise manner.
Semester 2 2024 - DUE 1
October 2024
QUESTIONS WITH DETAILED ANSWERS
[DATE]
[COMPANY NAME]
[Company address]
, MNM3709 Assignment 3 Semester 2 2024 - DUE 1 October 2024
QUESTION 1
Evaluate the three generic strategies that companies can use to create a
competitive advantage in Wiid, et al. (2020; 2024).
Explain using practical examples what strategy OBC Meat and Chicken has
used to create a sustainable competitive advantage. Keep each example
and justification under 100 words.
MARKING RUBRIC FOR QUESTION 1 Strategies 0 Mark 1 Mark 2 Marks
Selection of generic strategy No choice with justification is provided. The
choice of strategy or justification is not relevant to OBC. The information
provided is incorrect. Only a choice of strategy with justification is
provided/correct for OBC. A clear, correct choice of strategy with
justification is provided for OBC. Justification for choice of strategy Only
theoretical discussion is provided. The choice of strategy does not apply to
OBC Meat and Chicken. An incorrect theory is applied in the practical
example. The student copied examples from other sources including but
not limited to websites/other students/AI generated examples. The student
did not show evidence of thinking critically or applying practical knowledge.
Example is related to OBC but lacks details or is not clear. The student has
attempted to connect the strategy to OBC but the connection is inadequate.
The student has showed some critical thinking but it is limited. The
explanation is too long (more than 100 words). A clear but brief example of
the strategy is provided for OBC. The student has demonstrated critical
thinking and application of practical knowledge in a clear, concise manner.
