MBA 620 Inbound Marketing Exam Questions with
their correct Answers Revised and Approved Graded
Pass
10x Pillar Page - CORRECT ANSWER ✔✔ --Provide a comprehensive overview of a specific
topic
-Mostly made up of your owned media
-Format of this page is similar to that of an ungated ebook or guide (human nature want to take
something with you if you if value in it)
13 Layout tips - CORRECT ANSWER ✔✔ -1. Core topic referenced in page title
2. Core topic referenced in URL
3. Core topic referenced in H1 tag
4. Conversion focused landing page elements
5. Anchor-linked table of content
6. Website navigation
7. Definition of core topic
8. Use relevant image with core topic referenced in alt text
9. H2 tags for headers
10. Links to relevant internal resources
11. Links to relevant external resources
,12. Reference core topics throughout the page
13. Back to the top button
Analyze - CORRECT ANSWER ✔✔ -After the conversion take a step back and get a health
check on your conversion path to see if your goals were met.
Analyzing your data - CORRECT ANSWER ✔✔ -Determine if your hypothesis was correct and
either make a new one or start a new test as conversion optimization is a continuous process
Anxiety - CORRECT ANSWER ✔✔ --Concern of who will have their information once the
interact, minimize elements that make your visitor anxious
-Consider what might be preventing people from taking action
Awareness - CORRECT ANSWER ✔✔ -An element to attract visitors to your offers
Benefits of social listening - CORRECT ANSWER ✔✔ --Gives you the oppurtunity to measure
the performance of your social media, web, concersation and content strategy
-Helps manage reputation
-helps identify biggest fans and influencers
-Can help discover new product idas or enhancements
-Watch the competition
-Lead to new business oppurtunities
-Help find leads
-Help set strategic benchmarks fo your future
,Blogging best practices - CORRECT ANSWER ✔✔ --Pick a topic and a title
-Format the post
-Promote offers on your blog to increase lead generation
-Optimize the post
Bold - CORRECT ANSWER ✔✔ -Use over important information, bring attention to it
Chart your course - CORRECT ANSWER ✔✔ -Design the experience between them coming to
your site and reaching the end goal
Clarity - CORRECT ANSWER ✔✔ -Making the transaction clear
Consider the following areas when building your conversion path - CORRECT ANSWER ✔✔ --
Value proposition
-Relevance
-Urgency
-Clarity
-Anxiety
-Distraction
-Optimization strategy
Contact mangement - CORRECT ANSWER ✔✔ --A strategy that focuses on using a software
program to easily store and source a contact's information
, -Make sure you have a clean database to store customer info
Content - CORRECT ANSWER ✔✔ -Acts as your voice, enables you to speak one to one with
the tens, hundreds, and potentially thousands who are looking for answers and insights on a
regular basis.
Creating a conversion path for people to access your 10x content pillar page on your website -
CORRECT ANSWER ✔✔ --Let people know your content is available
-Consider top navigation, dedicated section with CTA near top of the homepage
Creating blog posts for needed subtopic content - CORRECT ANSWER ✔✔ -Going to need a
way to bring a subtopic to life
Creating content - CORRECT ANSWER ✔✔ --First offer value- differing content that educates
your leads on your products/services
-Outline the content and identify areas to repurpose content
Deconstructing the downloadable offer into a 10x content pillar page - CORRECT ANSWER
✔✔ -Take content offered in guide and format it in a way to fit on the pillar page
Define a CTA - CORRECT ANSWER ✔✔ --Insert after the first few paragraphs
-Passive CTA in hyperlinked texts (avoid looking pushy)
-Include at end of each post- should be relevant to the content that a visitor has just read of a pop
up offer/blog post
Define leads - CORRECT ANSWER ✔✔ -After a person takes a specific first action
their correct Answers Revised and Approved Graded
Pass
10x Pillar Page - CORRECT ANSWER ✔✔ --Provide a comprehensive overview of a specific
topic
-Mostly made up of your owned media
-Format of this page is similar to that of an ungated ebook or guide (human nature want to take
something with you if you if value in it)
13 Layout tips - CORRECT ANSWER ✔✔ -1. Core topic referenced in page title
2. Core topic referenced in URL
3. Core topic referenced in H1 tag
4. Conversion focused landing page elements
5. Anchor-linked table of content
6. Website navigation
7. Definition of core topic
8. Use relevant image with core topic referenced in alt text
9. H2 tags for headers
10. Links to relevant internal resources
11. Links to relevant external resources
,12. Reference core topics throughout the page
13. Back to the top button
Analyze - CORRECT ANSWER ✔✔ -After the conversion take a step back and get a health
check on your conversion path to see if your goals were met.
Analyzing your data - CORRECT ANSWER ✔✔ -Determine if your hypothesis was correct and
either make a new one or start a new test as conversion optimization is a continuous process
Anxiety - CORRECT ANSWER ✔✔ --Concern of who will have their information once the
interact, minimize elements that make your visitor anxious
-Consider what might be preventing people from taking action
Awareness - CORRECT ANSWER ✔✔ -An element to attract visitors to your offers
Benefits of social listening - CORRECT ANSWER ✔✔ --Gives you the oppurtunity to measure
the performance of your social media, web, concersation and content strategy
-Helps manage reputation
-helps identify biggest fans and influencers
-Can help discover new product idas or enhancements
-Watch the competition
-Lead to new business oppurtunities
-Help find leads
-Help set strategic benchmarks fo your future
,Blogging best practices - CORRECT ANSWER ✔✔ --Pick a topic and a title
-Format the post
-Promote offers on your blog to increase lead generation
-Optimize the post
Bold - CORRECT ANSWER ✔✔ -Use over important information, bring attention to it
Chart your course - CORRECT ANSWER ✔✔ -Design the experience between them coming to
your site and reaching the end goal
Clarity - CORRECT ANSWER ✔✔ -Making the transaction clear
Consider the following areas when building your conversion path - CORRECT ANSWER ✔✔ --
Value proposition
-Relevance
-Urgency
-Clarity
-Anxiety
-Distraction
-Optimization strategy
Contact mangement - CORRECT ANSWER ✔✔ --A strategy that focuses on using a software
program to easily store and source a contact's information
, -Make sure you have a clean database to store customer info
Content - CORRECT ANSWER ✔✔ -Acts as your voice, enables you to speak one to one with
the tens, hundreds, and potentially thousands who are looking for answers and insights on a
regular basis.
Creating a conversion path for people to access your 10x content pillar page on your website -
CORRECT ANSWER ✔✔ --Let people know your content is available
-Consider top navigation, dedicated section with CTA near top of the homepage
Creating blog posts for needed subtopic content - CORRECT ANSWER ✔✔ -Going to need a
way to bring a subtopic to life
Creating content - CORRECT ANSWER ✔✔ --First offer value- differing content that educates
your leads on your products/services
-Outline the content and identify areas to repurpose content
Deconstructing the downloadable offer into a 10x content pillar page - CORRECT ANSWER
✔✔ -Take content offered in guide and format it in a way to fit on the pillar page
Define a CTA - CORRECT ANSWER ✔✔ --Insert after the first few paragraphs
-Passive CTA in hyperlinked texts (avoid looking pushy)
-Include at end of each post- should be relevant to the content that a visitor has just read of a pop
up offer/blog post
Define leads - CORRECT ANSWER ✔✔ -After a person takes a specific first action
