CMN 10V EXAM LATEST VERSION
– REAL EXAM QUESTIONS –
GRADED A+
extemporaneous delivery - Answer-A presentational style that includes preparation and
practice but not memorization of actual words and nonverbal behaviors.
impromptu delivery - Answer-A delivery style that involves little preparation; speakers
think on their feet as they talk about ideas and positions with which they are familiar.
initial credibility - Answer-The expertise and trustworthiness listeners attribute to a
speaker before a presentation begins. Initial credibility is based on the speaker's titles,
positions, experiences, or achievements that are known to listeners before they hear the
speech.
manuscript delivery - Answer-A presentational style that involves speaking from a
complete manuscript of a speech.
memorized delivery - Answer-A presentational style in which the speech is delivered
word for word from memory.
oral style - Answer-Visual, vocal, and verbal aspects of the delivery of a public speech
or other communication.
quotation - Answer-A form of evidence that uses exact citations of others' statements.
Also called testimony.
speech to entertain - Answer-A speech intended to amuse, interest, and engage
listeners.
speech to inform - Answer-A speech intended to increase listeners' understanding,
awareness, or knowledge of some topic.
speech to persuade - Answer-A speech intended to change listeners' attitudes, beliefs,
or behaviors or to motivate listeners to action.
statistics - Answer-A form of evidence that uses numbers to summarize a great many
individual cases or to demonstrate relationships between phenomena.
, terminal credibility - Answer-The cumulative expertise and trustworthiness listeners
attribute to a speaker as a result of initial and derived credibility; may be greater or less
than initial credibility, depending on how effectively a speaker has communicated.
thesis statement - Answer-The main idea of an entire speech; should capture the key
message in a concise sentence that listeners can remember easily.
transition - Answer-A word, phrase, or sentence that connects ideas and main points in
a speech so that listeners can follow a speaker.
visual aids - Answer-A visual image, such as a chart, graph, photograph, or physical
object, that reinforces ideas presented verbally or provides information.
agenda setting - Answer-Media's selection of issues, events, and people to highlight for
attention.
cultivation - Answer-A cumulative process by which the media foster beliefs about social
reality, including the belief that the world is more dangerous and violent than it actually
is.
gatekeeper - Answer-A person, group, or institution that controls the choice and
presentation of topics by media.
global village - Answer-The modern-day, worldwide community made possible by
electronic communication that instantaneously links people all over the world.
immersive advertising - Answer-Incorporating a product or brand into actual storylines in
books, television programs, and films.
mainstreaming - Answer-The effect of television in stabilizing and homogenizing views
within a society.
mass media - Answer-Communication that addresses large audiences.
mean world syndrome - Answer-The belief that the world is dangerous and full of mean
people.
product placement - Answer-A practice, paid for by advertisers and program sponsors,
of featuring products in media so that the products are associated with particular
characters, storylines, and so forth.
puffery - Answer-Exaggerated, superlative claims about a product that appear to be
factually based but are actually meaningless and unverifiable.
uses and gratification theory - Answer-Claims people use mass communication to
gratify their interests and desires.
– REAL EXAM QUESTIONS –
GRADED A+
extemporaneous delivery - Answer-A presentational style that includes preparation and
practice but not memorization of actual words and nonverbal behaviors.
impromptu delivery - Answer-A delivery style that involves little preparation; speakers
think on their feet as they talk about ideas and positions with which they are familiar.
initial credibility - Answer-The expertise and trustworthiness listeners attribute to a
speaker before a presentation begins. Initial credibility is based on the speaker's titles,
positions, experiences, or achievements that are known to listeners before they hear the
speech.
manuscript delivery - Answer-A presentational style that involves speaking from a
complete manuscript of a speech.
memorized delivery - Answer-A presentational style in which the speech is delivered
word for word from memory.
oral style - Answer-Visual, vocal, and verbal aspects of the delivery of a public speech
or other communication.
quotation - Answer-A form of evidence that uses exact citations of others' statements.
Also called testimony.
speech to entertain - Answer-A speech intended to amuse, interest, and engage
listeners.
speech to inform - Answer-A speech intended to increase listeners' understanding,
awareness, or knowledge of some topic.
speech to persuade - Answer-A speech intended to change listeners' attitudes, beliefs,
or behaviors or to motivate listeners to action.
statistics - Answer-A form of evidence that uses numbers to summarize a great many
individual cases or to demonstrate relationships between phenomena.
, terminal credibility - Answer-The cumulative expertise and trustworthiness listeners
attribute to a speaker as a result of initial and derived credibility; may be greater or less
than initial credibility, depending on how effectively a speaker has communicated.
thesis statement - Answer-The main idea of an entire speech; should capture the key
message in a concise sentence that listeners can remember easily.
transition - Answer-A word, phrase, or sentence that connects ideas and main points in
a speech so that listeners can follow a speaker.
visual aids - Answer-A visual image, such as a chart, graph, photograph, or physical
object, that reinforces ideas presented verbally or provides information.
agenda setting - Answer-Media's selection of issues, events, and people to highlight for
attention.
cultivation - Answer-A cumulative process by which the media foster beliefs about social
reality, including the belief that the world is more dangerous and violent than it actually
is.
gatekeeper - Answer-A person, group, or institution that controls the choice and
presentation of topics by media.
global village - Answer-The modern-day, worldwide community made possible by
electronic communication that instantaneously links people all over the world.
immersive advertising - Answer-Incorporating a product or brand into actual storylines in
books, television programs, and films.
mainstreaming - Answer-The effect of television in stabilizing and homogenizing views
within a society.
mass media - Answer-Communication that addresses large audiences.
mean world syndrome - Answer-The belief that the world is dangerous and full of mean
people.
product placement - Answer-A practice, paid for by advertisers and program sponsors,
of featuring products in media so that the products are associated with particular
characters, storylines, and so forth.
puffery - Answer-Exaggerated, superlative claims about a product that appear to be
factually based but are actually meaningless and unverifiable.
uses and gratification theory - Answer-Claims people use mass communication to
gratify their interests and desires.
