MCP Test 1 questions correctly answered

MCP Test 1

What is the Unified Customer Profile? - correct answer ✔✔a unified view of all customers activity across,
websites, we applications, mobile store, call center



ETL feeds must follow explicit specifications and require which type of file format?



Binary

CSV

Text

JSON - correct answer ✔✔CSV



What are two ways to populate the Marketing Cloud Personalization catalog? - correct answer ✔✔ETL
Feed



We SDK



What attribute is passed in the Event API request for returning server side campaigns? - correct answer
✔✔source = Server



What three components are defined by the developer in the Sitemap? - correct answer ✔✔Events



Page Types



Content Zones



What are Marketing Cloud Personalization's machine learning powered algorithms called? - correct
answer ✔✔Einstein Recipes

, What three features are used to support mobile web personalization? - correct answer ✔✔Mobile SDK



Templates



Mobile Data Campaign



When using B2B Detect, which two options are valid account origins? - correct answer ✔✔Account
Domain



IP Address



What three components can a web developer define by pageType? - correct answer ✔✔Content Zones



Items Actions



Capturing Attributes



What are base item types that an administrator can use in a Catalog?

Product, Name, Description

Name, Dimensions, Attributes

Product, Category, Article

Product, Article, Blog Post - correct answer ✔✔Product, Category, Article



Which scenario is a valid Marketing Cloud Personalization use case?

Recommendations in email which are personalized at open time



Behavioral targeting with 3rd party audience data



Machine Learning driven insights within a customer database