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MNM2604 ASSIGNMENT 02 SEM 2 2024

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MNM2604 ASSIGNMENT 02 SEM 2 2024

Institution
University Of South Africa (Unisa)
Course
Business to Business Marketing (MNM2604)









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Institution
University of South Africa (Unisa)
Course
Business to Business Marketing (MNM2604)
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Uploaded on
September 17, 2024
Number of pages
7
Written in
2024/2025
Type
Essay
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Grade
A+

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  • mnm2604 assignment 02 sem 2 2024

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MNM2604 ASSIGNMENT 2 SEM 2 2024 MNM2604




DISCLAIMER
The MNM2604 assignment 2 Semester 2 2024 is a generic document that helps
students to compile their own assignments. Those who need further assistance
must contact the given details:

, MNM2604 ASSIGNMENT 2 SEM 2 2024 MNM2604

Contents
QUESTION 1.1 (6 marks) .......................................................................................... 3

Types of Business-to-Business Customers ............................................................ 3

Europcar's Position ................................................................................................. 3

QUESTION 2.1 (12 marks) ........................................................................................ 4

QUESTION 2.2 (6 marks) ....................................................................................... 5

Straight Rebuy .................................................................................................... 6

Modified Rebuy ................................................................................................... 6

New Task............................................................................................................. 6

References ................................................................................................................. 7
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