A Strategic Approach
Pricing of things is most often based on _____ while pricing of information goods is most
often based on _____ - cost, value
If a manager exhibits creativity, curiosity, and confidence, we would say that he or she
supports the role of ______ very well. - visionary
The Chief Technology Officer of Wal-Mart states that every company is becoming a
______ company. - tech or technology
The "Managerial Levers" concept is useful for the following reasons: - Management should
not make a change unless they align multiple issues, such as tasks, measures, values,
incentives, etc.
All of the following are likely causes of Kaiser Permanente's difficulties before their new
KPHealthConnect EXCEPT for: - The failure of automated systems
A general manager should: - Understand the use and consequences of technologies
relevant to the business
When a company's business strategy and technology strategy are intertwined, this situation
is known as _______. - Convergence
Organizational, cultural, and control variables are considered the ________ used by
decision makers to effect change in their organization. - managerial levers
The ____________ is a plan articulating where a business seeks to go and how it expects
to get there. - business strategy
Organizations seek to gain a competitive advantage by differentiation, cost, or _________.
- focus
Google has disrupted a number of industries, particularly the advertising and software
industries. Google's ability to quickly and aggressively provide new products and services
is best described by: - The Hypercompetition Model
What requires a unit of analysis, has been processed, and requires human mediation? -
Information
Roles that managers fill, according to Mintzberg, include all of the following except: -
Disciplinarian
Which of the following is not a Decisional role? - Spokesperson
,What skills would be required to be a visionary manager? - Flexibility and creativity
Define Wisdom - knowledge infused with intuition and judgment that facilitates the ability to
make decisions
Data is - set of specific objective facts or observations
true/false: Information systems (IS) managers should participate in all of the important IS
decisions, even if those decisions do not impact the IS department. - True
True/False Information for top management is usually based on a long time horizon, with
great detail and high structuredness. - False
Through the use of various technologies, a ski resort tracks the slopes each customer skis
and the times he or she skis them. Skiers then have the ability to view this information
online, and can choose to seamlessly share their accomplishments on Facebook. In
addition, photographers positioned at the resort post pictures on Facebook for the skier.
This ski resort has worked hard to develop a strong: - Social business strategy
The organizational strategy should ideally _____ the IS strategy. - complement
The general manager for a retail clothing outlet was recently cited as saying, "IT is the
cornerstone of our company. All of our decisions are based on the sophisticated systems
that we have deployed throughout our organization. IT drives our decisions." What position
should the manager hold regarding IT and its influence on decision making? - Business
strategy should drive IS decision making
To remain competitive, an organization's business strategy must adapt and respond to all
of the following variables. Which variable in particular does IS help to determine? - The
capabilities of the organization
The physical means by which information is exchanged among hardware components is
called _______. - networking
Significant changes in IS should trigger a reassessment of the _____________. - business
strategy
A social business strategy is designed to use social IT tools for all of the following
EXCEPT: - Excluding stakeholders
General managers should take an active role in decisions about information systems. This
is vital because: - Information systems are designed to support business objectives.
This framework is called the ____________________ because it relates business strategy
with IS strategy and organizational strategy. - Information Systems Strategy Triangle
, Before Kaiser Permanente adopted its new business strategy, its IS Strategy Triangle was
out of __________. - alignment
By using IS to achieve economies of scale and generate operating efficiencies, Walmart
epitomizes which one of Porter's generic strategies? - Cost leadership
A bank provides its customers mobile applications that significantly simplify traditional
banking activities. For example, a customer can use a smartphone to take a picture of a
check and electronically deposit into an account. This unique service demonstrates the
bank's desire to practice which one of Porter's strategies? - Differentiation
The managerial levers identifies the crucial, interrelated components for designing an
organization. The components include all of the following EXCEPT: - Social media
Technology guru Tim O'Reilly said this about the publishing industry: "To adapt, publishers
need to cannibalize their own business, experimenting with new forms, new formats, and
new business models." This statement is consistent with: - Hypercompetition
L.L. Bean is an online/catalog retail company that aggressively uses tools like instant
messaging to communicate with customers regarding potential purchases and uses
Facebook for branding activities. This use of technology supports which strategy? - Social
business strategy
GE recognized that it could only sustain its competitive advantage for a limited time as
competitors attempted to outmaneuver them. What was the model that Welch applied to
help solve this problem? - Destroy your business
Business strategies based on hypercompetition focus on customer satisfaction and profit
maximization but also build in a component of business intelligence. Business intelligence
helps an agile organization to: - Predict and respond to new opportunities
Which one of the following is NOT part of the information systems strategy matrix? -
Personnel
Which is not a question that can be used to understand organizational design? - Where is
the organization's headquarters located?
When an organization qualifies its product or service in a way that allows it to appear
unique in the marketplace, this is called: - Differentiation
The plan an organization uses to provide information systems and services: - IS Strategy
True/False: Hypercompetition refers to where a firm obtains more than 5 strong
competitors. - False
Apple's introduction of the iPhone while iPod sales were still very strong is an example of
DYB. - True
Once a firm is out of alignment, it does not mean that it has to stay that way. - True