GOOGLE ANALYTICS CERTIFICATION
FINAL EXAM REAL EXAM 1OO+
QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) A GRADED
Which of the following reporting tools would you use to exclude any rows of a report
with fewer than 50 visits?
a) Date comparison
b) Table filter
c) Table sort
d) Plot rows
e) Primary dimension
f) Secondary dimension
g) Pie chart
h) Pivot table - Answer-b) Table filter
Which of the following techniques would you use to exclude rows with fewer than 10
visits from a report table?
a) add a primary dimension
b) sort the table by sessions from highest to lowest
c) use a pivot table with two dimensions
d) add a secondary dimension
e) apply a table filter - Answer-e) apply a table filter
Which of the following Audience reports would you use to determine whether first-time
site visitors or repeat site visitors spend more time on your site on average?
a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports - Answer-d) New vs. Returning reports
True or False. It is possible to customize the default channels in the Channels report
and create your own custom channels from scratch.
a) True
,b) False - Answer-a) True
Which of the following Behavior reports would you use to identify the pages of your site
that have the highest bounce rate as the first page of a user's session?
a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events - Answer-c) Landing Pages
Which of the following Behavior reports could you use to find new keyword ideas for
your search advertising campaigns?
a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events - Answer-f) Site Search
Which of the following are required to create a Custom Report?
Check all that apply.
a) A report title must be entered
b) Multiple report tabs must be created
c) Multiple metric groups must be created
d) At least one metric must be added
e) At least one dimension must be added
f) A report filter must be applied - Answer-a) A report title must be entered
d) At least one metric must be added
e) At least one dimension must be added
True or False. Custom Reports will only display data for the date range selected at the
time the report is created.
a) True
b) False - Answer-b) False
You can retrieve Google Analytics reporting data through the following methods:
(select all that apply)
,a) the account administration settings
b) the reporting interface
c) the SDKs
d) an API - Answer-b) the reporting interface
d) an API
The reporting APIs can be used to:
(select all that apply)
a) automate complex reporting tasks
b) automate your tracking code customizations
c) retrieve Google Analytics data for use in your own applications
d) build your own dashboard with Google Analytics data - Answer-a) automate complex
reporting tasks
c) retrieve Google Analytics data for use in your own applications
d) build your own dashboard with Google Analytics data
Each query sent to the Reporting API must specify:
(select all that apply)
a) the start and end dates
b) the name of the standard report you wish to use
c) which metrics to display
d) the ID of the account view that the data should be retrieved from - Answer-a) the start
and end dates
c) which metrics to display
d) the ID of the account view that the data should be retrieved from
If the data for a report you request is stored in a standard aggregate table, it will never
be sampled in Google Analytics.
a) True
b) False - Answer-a) True
If you decrease the sample size for a report, more sessions will be used to calculate the
report and it will take longer to generate.
a) True
b) False - Answer-b) False
You can adjust the sample size by:
(select all that apply)
, a) adding a segment to your report
b) adjusting the session timeout control
c) adjusting a control in the reporting interface
d) specifying the sample size when querying the API - Answer-c) adjusting a control in
the reporting interface
d) specifying the sample size when querying the API
Which campaign tracking variables are required in order to ensure accurate data shows
for your campaigns in the „All Traffic" report? Select all that apply.
a) utm_campaign
b) utm_term
c) utm_source
d) utm_medium
e) utm_content - Answer-a) utm_campaign
c) utm_source
d) utm_medium
Note: The new version of this question allows only one answer, so the correct option is
"utm_campaign, utm_source, utm_medium"
Which of the following is a valid tagged custom campaign? Select all that apply.
a)
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spri
ng
b)
www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winte
r
c)
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&
utm_term=backpacks
d)
www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1
&utm_content=a1 - Answer-a)
b)
c)
d)
Which of the following is not a standard campaign parameter?
a) utm_adgroup
b) utm_content
c) utm_campaign
d) utm_source - Answer-a) utm_adgroup
FINAL EXAM REAL EXAM 1OO+
QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) A GRADED
Which of the following reporting tools would you use to exclude any rows of a report
with fewer than 50 visits?
a) Date comparison
b) Table filter
c) Table sort
d) Plot rows
e) Primary dimension
f) Secondary dimension
g) Pie chart
h) Pivot table - Answer-b) Table filter
Which of the following techniques would you use to exclude rows with fewer than 10
visits from a report table?
a) add a primary dimension
b) sort the table by sessions from highest to lowest
c) use a pivot table with two dimensions
d) add a secondary dimension
e) apply a table filter - Answer-e) apply a table filter
Which of the following Audience reports would you use to determine whether first-time
site visitors or repeat site visitors spend more time on your site on average?
a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports - Answer-d) New vs. Returning reports
True or False. It is possible to customize the default channels in the Channels report
and create your own custom channels from scratch.
a) True
,b) False - Answer-a) True
Which of the following Behavior reports would you use to identify the pages of your site
that have the highest bounce rate as the first page of a user's session?
a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events - Answer-c) Landing Pages
Which of the following Behavior reports could you use to find new keyword ideas for
your search advertising campaigns?
a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events - Answer-f) Site Search
Which of the following are required to create a Custom Report?
Check all that apply.
a) A report title must be entered
b) Multiple report tabs must be created
c) Multiple metric groups must be created
d) At least one metric must be added
e) At least one dimension must be added
f) A report filter must be applied - Answer-a) A report title must be entered
d) At least one metric must be added
e) At least one dimension must be added
True or False. Custom Reports will only display data for the date range selected at the
time the report is created.
a) True
b) False - Answer-b) False
You can retrieve Google Analytics reporting data through the following methods:
(select all that apply)
,a) the account administration settings
b) the reporting interface
c) the SDKs
d) an API - Answer-b) the reporting interface
d) an API
The reporting APIs can be used to:
(select all that apply)
a) automate complex reporting tasks
b) automate your tracking code customizations
c) retrieve Google Analytics data for use in your own applications
d) build your own dashboard with Google Analytics data - Answer-a) automate complex
reporting tasks
c) retrieve Google Analytics data for use in your own applications
d) build your own dashboard with Google Analytics data
Each query sent to the Reporting API must specify:
(select all that apply)
a) the start and end dates
b) the name of the standard report you wish to use
c) which metrics to display
d) the ID of the account view that the data should be retrieved from - Answer-a) the start
and end dates
c) which metrics to display
d) the ID of the account view that the data should be retrieved from
If the data for a report you request is stored in a standard aggregate table, it will never
be sampled in Google Analytics.
a) True
b) False - Answer-a) True
If you decrease the sample size for a report, more sessions will be used to calculate the
report and it will take longer to generate.
a) True
b) False - Answer-b) False
You can adjust the sample size by:
(select all that apply)
, a) adding a segment to your report
b) adjusting the session timeout control
c) adjusting a control in the reporting interface
d) specifying the sample size when querying the API - Answer-c) adjusting a control in
the reporting interface
d) specifying the sample size when querying the API
Which campaign tracking variables are required in order to ensure accurate data shows
for your campaigns in the „All Traffic" report? Select all that apply.
a) utm_campaign
b) utm_term
c) utm_source
d) utm_medium
e) utm_content - Answer-a) utm_campaign
c) utm_source
d) utm_medium
Note: The new version of this question allows only one answer, so the correct option is
"utm_campaign, utm_source, utm_medium"
Which of the following is a valid tagged custom campaign? Select all that apply.
a)
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spri
ng
b)
www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winte
r
c)
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&
utm_term=backpacks
d)
www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1
&utm_content=a1 - Answer-a)
b)
c)
d)
Which of the following is not a standard campaign parameter?
a) utm_adgroup
b) utm_content
c) utm_campaign
d) utm_source - Answer-a) utm_adgroup
