GOOGLE ANALYTICS CERTIFICATION ACTUAL
EXAM 100 QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES
(VERIFIED ANSWER) ALREADY GRADED A+
(NEWEST VERSION)
t/f GA filters data in the order in which the filters are set - Answer-t
t/f if data is excluded from a view using a filter it may be recovered within 30 days -
Answer-f
t/f If the data for a report you request is stored in a standard aggregate table, it will
never be sampled in Google Analytics. - Answer-t
t/f if u install the same default tracking code on pages with diff domains, GA will count
these users and sessions separately - Answer-t
t/f in MCF reports conversions and ecommerce transactions are attributed to the last
campaign/ad /search that referred the user - Answer-t
t/f it is possible to customize the default channels in the Channels report and create
your own custom channels from scratch - Answer-t
t/f new views can include website data from before view was created - Answer-f
t/f once GA processes the data it collects its stored in a database where it can't be
changed - Answer-t
t/f Rather than using the random numbers that the tracking code creates, you can
override the unique ID with your own number. - Answer-t
t/f segments are applied before sampling so even if ur data is being sampled ur
segment won't be - Answer-f
t/f The same type of Google Analytics tracking code should be used for both a website
and a mobile app. - Answer-f
t/f Third-party data may be joined with the Google Analytics data collected via the
tracking code - Answer-t
t/f u can apply a custom dimension to data u collected before u created the dimension
and made it active - Answer-f
, t/f u can change the default 30 min sesh timeout - Answer-t
t/f u can only pair metrics w dimensions if they are both in the same scope - Answer-t
the analytics tracking code can collect which of the following
how many users visited the page
language set in browser
type of browser
users fav site
device and OS - Answer-how many users visited the page
language set in browser
type of browser
device and OS
to see reports in a view only w data for users from US and canada what filter do u apply
- Answer-filter 1: include US and canada
To see the bounce rate of a specific medium in an Acquisitions report: - Answer-Change
the primary dimension in the Channels report to "Medium" and view the Bounce Rate
metric
b) Change the primary dimension in the Source/Medium report to "Medium" and view
the Bounce Rate metric
to set up dynamic remarketing for a retail vertical what must u like ur adwords acc to -
Answer-the google merchant center
to track website behavior data w GA which steps are required
install GA to desktop
create GA acc
add GA tracking code to each page
download GA app - Answer-create GA acc
add GA tracking code to each page
types of goals - Answer-destination
duration
pages/screens per session
event
using view, acc, and property what is the hierarchical structure of a GA acc from top to
bottom - Answer-acc > property > view
wats the max duration a user can be included in a remarketing audience - Answer-540
days
EXAM 100 QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES
(VERIFIED ANSWER) ALREADY GRADED A+
(NEWEST VERSION)
t/f GA filters data in the order in which the filters are set - Answer-t
t/f if data is excluded from a view using a filter it may be recovered within 30 days -
Answer-f
t/f If the data for a report you request is stored in a standard aggregate table, it will
never be sampled in Google Analytics. - Answer-t
t/f if u install the same default tracking code on pages with diff domains, GA will count
these users and sessions separately - Answer-t
t/f in MCF reports conversions and ecommerce transactions are attributed to the last
campaign/ad /search that referred the user - Answer-t
t/f it is possible to customize the default channels in the Channels report and create
your own custom channels from scratch - Answer-t
t/f new views can include website data from before view was created - Answer-f
t/f once GA processes the data it collects its stored in a database where it can't be
changed - Answer-t
t/f Rather than using the random numbers that the tracking code creates, you can
override the unique ID with your own number. - Answer-t
t/f segments are applied before sampling so even if ur data is being sampled ur
segment won't be - Answer-f
t/f The same type of Google Analytics tracking code should be used for both a website
and a mobile app. - Answer-f
t/f Third-party data may be joined with the Google Analytics data collected via the
tracking code - Answer-t
t/f u can apply a custom dimension to data u collected before u created the dimension
and made it active - Answer-f
, t/f u can change the default 30 min sesh timeout - Answer-t
t/f u can only pair metrics w dimensions if they are both in the same scope - Answer-t
the analytics tracking code can collect which of the following
how many users visited the page
language set in browser
type of browser
users fav site
device and OS - Answer-how many users visited the page
language set in browser
type of browser
device and OS
to see reports in a view only w data for users from US and canada what filter do u apply
- Answer-filter 1: include US and canada
To see the bounce rate of a specific medium in an Acquisitions report: - Answer-Change
the primary dimension in the Channels report to "Medium" and view the Bounce Rate
metric
b) Change the primary dimension in the Source/Medium report to "Medium" and view
the Bounce Rate metric
to set up dynamic remarketing for a retail vertical what must u like ur adwords acc to -
Answer-the google merchant center
to track website behavior data w GA which steps are required
install GA to desktop
create GA acc
add GA tracking code to each page
download GA app - Answer-create GA acc
add GA tracking code to each page
types of goals - Answer-destination
duration
pages/screens per session
event
using view, acc, and property what is the hierarchical structure of a GA acc from top to
bottom - Answer-acc > property > view
wats the max duration a user can be included in a remarketing audience - Answer-540
days
