PGA 3.0 LEVEL 2 EXAM NEWEST ACTUAL EXAM WITH UPDATED QUESTIONS AND VERIFIED ANSWERS (ALREADY GRADED A+)

PGA 3.0 LEVEL 2 EXAM NEWEST ACTUAL EXAM WITH UPDATED QUESTIONS AND VERIFIED ANSWERS (ALREADY GRADED A+) External marketing - ANSWER-marketing beyond the existing client/customer base, using targeted, off-site strategies that are directed at potential new customers Budgeting methods - ANSWER-1) establish a dollar amount as a percentage of revenues 2) build a budget based on established business objectives Promotional campaign provides - ANSWER-1) enhancing the facility's image 2) increasing revenues 3) generating traffic 4) increasing purchases per customer 5) establishing a position in the market Lesson 5 - ANSWER-20% of the test 2 | P a g e Monitoring performance is a two-part process - ANSWER-1) monitoring accomplishment of planned objectives and goals (metric number) 2) monitoring daily, weekly, and monthly operational quality (staff service delivery) Yield formula - ANSWER-(number of rounds played)/(potential rounds) x 100% = % yield for the period 2 principal factors affect the demand curve - ANSWER-1) length of tee time intervals 2) demand-based pricing Advantage and Disadvantage - ANSWER-A: generate more demand for underutilized tee times and offers more pricing options 3 | P a g e D: result setting a low price expectation and staff time is required to set promotional programs in motion to attract targeted customers Hallmarks of MBWA - ANSWER-1) meeting with many people 2) asking many questions 3) covering a wide range of topics, not necessarily work-related, and sometimes in humorous fashion 4) not making big decisions in these interaction 5) influence others by asking or persuading 6) allocating time for unplanned or open-agenda meetings Staff meeting - ANSWER-weekly general staff meetings, many managers meet individually with the heads of operation areas Behavioral Management - ANSWER-observing and following up on both positive and negative employee behaviors helps ensure adherence to the business plans and operational systems set out for the facility and for individual business and operation units 4 | P a g e Address Poor Service - ANSWER-1) if it is the flaw of the policies and procedures 2) if it is the employee who does not follow the procedures or policies Lesson 3 & 4 - ANSWER-30% of the test Local Rule - ANSWER-ongoing local rules should be distinguished from those local rules that arise in response to temporary conditions Computerized point-of-sale system - ANSWER-can easily integrate a facility's various reservation systems, allowing employees at the reservation desk to easily access and manage the tee sheet. can track rounds played and fees charged, and also automatically generate yield evaluating reports.