Zendesk Marketing Cloud Administrator Certification.pdf file:///C:/Users/HP/Desktop/New%20fo/Zendesk%20Marketing%20
Zendesk Marketing Cloud Administrator
Certification Exam Questions & Verified Answers
1. What is the purpose of a foreign key in Contact Builder?
A. To uniquely identify data points
B. To serve as primary key for your data extension
C. To unlock external data
D. To connect data between different sources in a relational data base
Answer D
2. True or false
To link attributes, they need to be the same data type.
A. True
B. False
Answer A
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,Zendesk Marketing Cloud Administrator Certification.pdf file:///C:/Users/HP/Desktop/New%20fo/Zendesk%20Marketing%20
3. What is the cardinality for connecting a customer data extension to a pur-chases data
extension, where each customer can have multiple purchases?
A. One-to-one
B. One-to-Many
C. Many-to-many
D. Many-to-one
Answer B
4. True or false
A Marketing Cloud SFTP is automatically set up for youraccount.
A. True
B. False
Answer B
5. When you import an encrypted file from an external FTP, why are two FileTransfer
activities needed?
A. One to download the file to your desktop and one to transfer to the safe-house
B. One to decrypt the file and one to import the data
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,Zendesk Marketing Cloud Administrator Certification.pdf file:///C:/Users/HP/Desktop/New%20fo/Zendesk%20Marketing%20
C. One to transfer to the safehouse and one to import the data
D. One to transfer to the safehouse and one to decrypt the file
Answer D
6. What should you consider before configuring your send log?
A. Location of the send log
B. Data retention policy
C. Journey Builder Activities
D. A and B
Answer D
7. What can be added to a send log once configured?
A. Better engagement data
B. Historical Data
C. New Custom Fields
D. Content Builder Test Send Results
Answer C
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Zendesk Marketing Cloud Administrator
Certification Exam Questions & Verified Answers
1. What is the purpose of a foreign key in Contact Builder?
A. To uniquely identify data points
B. To serve as primary key for your data extension
C. To unlock external data
D. To connect data between different sources in a relational data base
Answer D
2. True or false
To link attributes, they need to be the same data type.
A. True
B. False
Answer A
1/7
1 of 20 9/10/2024, 8:36
,Zendesk Marketing Cloud Administrator Certification.pdf file:///C:/Users/HP/Desktop/New%20fo/Zendesk%20Marketing%20
3. What is the cardinality for connecting a customer data extension to a pur-chases data
extension, where each customer can have multiple purchases?
A. One-to-one
B. One-to-Many
C. Many-to-many
D. Many-to-one
Answer B
4. True or false
A Marketing Cloud SFTP is automatically set up for youraccount.
A. True
B. False
Answer B
5. When you import an encrypted file from an external FTP, why are two FileTransfer
activities needed?
A. One to download the file to your desktop and one to transfer to the safe-house
B. One to decrypt the file and one to import the data
2/7
2 of 20 9/10/2024, 8:36
,Zendesk Marketing Cloud Administrator Certification.pdf file:///C:/Users/HP/Desktop/New%20fo/Zendesk%20Marketing%20
C. One to transfer to the safehouse and one to import the data
D. One to transfer to the safehouse and one to decrypt the file
Answer D
6. What should you consider before configuring your send log?
A. Location of the send log
B. Data retention policy
C. Journey Builder Activities
D. A and B
Answer D
7. What can be added to a send log once configured?
A. Better engagement data
B. Historical Data
C. New Custom Fields
D. Content Builder Test Send Results
Answer C
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