ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. - Answer - false What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? - Answer -company culture What was the book used as a guideline for words, terms and writing rules that southwest Airline employees must use for corresponding in internal and external communications? - Answer -Collen's bible Joe Camel, used as a trade character was ruled by the FTC to be _________advertising and was banned from future use. - Answer -none of the above;it is unfair Most advertisers use an agency for all the following reasons but which one: - Answer --Placing ads is a technical specialty -Agency service today seem to be a bargain compared to setting up an agency inside of a firm-Most marketers don't want to get into the agency business -Creating ads is a sensitive craft All of the above are reasons advertisers use ad agencies Which of the following is NOT a popular buying motive illustrated in class - Answer -dependence In making an attitude connection, using t