ADV 318J Wilcox exam-4 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+

ADV 318J Wilcox exam-4 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ Which of the following is not a component of the IBC strategy? - Answer -Testing Media Creative Budgeting ALL OF THE ABOVE are components of the IBC strategy Which of the following is not helpful in determining a good ad concept? - Answer -Will it work on a billboard? According to the richards richards group, ____ is currently the leader is US digital ad spending - Answer -Google According to Jocelyn Lai, now the largest ad agency in Austin is _____. - Answer -NONE OF THESE MCGarrah, Sciola, Kincaid, Latin Lindsay Durcoz from Enviromedia described herself as a _____. - Answer -Workplace anthropologistAccording to our visitors from Adpeople, all of the following are elements for effective creative development but one. Which one? - Answer -A diverse culture For someone on the creative team to be marketing literate, they would need all of following but ____. - Answer -Media objectives A campaign executed for print media should be evaluated on several different dimensions. Which of the following is not one of those dimensions? - Answer -The art director and copywriter team must remain the same through