ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ The research studies presented in class supported the general notion that cigarette advertising: - Answer -a.) Was important to brand performance b.) Was not related to overall increases in consumption Most people in the US say they like advertising because... - Answer -a.) Advertising can be fun b.) It helps w/ product information c.) It supports the media they use Advertising has been proven of manipulating consumers by "inventing desires." - Answer -False - advertising only enhances our preconceived desires Advertising stimulates the economic system by: - Answer -a.) Providing direct dollars to media b.) creating a demand for goods and servicesIn the 50s, it was unusual for cigarette companies to use well-known actors and actresses to promote their products. - Answer -False Which form of media was most significant in the development of modern advertising? - Answer -Radio In advertising, ethics matter because the main goal of advertising is to influence attitudes and behaviors. - Answer -True The "Bud Gear" campaign was criticized by California consumers because: - Answer -It might lead to excessive consumption Whats missing? "Advertising is the process o