ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Lifestyles) VALS system developed by ? and marketed by ? - Answer -SRI International Strategic Business Insights (SBI) Organized by (2) - Answer -Resources and primary motivation 3 levels of motivation - Answer -Ideals, Achievement, Self-Expression? is affluent and expressive, unpredictable behavior, look to social/active outlets for energy - Answer -Experiences 8 categories of VALS - Answer -Innovators, Thinkers, Achievers, Experiences, Believers, Strivers, Makers, Survivors Way to remember 8 categories - Answer -I think an ex believer strives to make survival ? is an essential for an effective positioning strategy - Answer -Internal consistency Example seen by company ? with promotion ? - Answer -Southwest Airlines Bags Fly Free ? works to reinforce a distinct perception in the consumer's eyes abou