[Company name]
TRT3701
Assignment 2
Semester 2 2024
QUESTIONS WITH DETAILED ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as Marriott
Hotels and InterContinental Hotel Group (IHG) design hotels that meet the needs of
their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of your
choice. In this activity (Activity 3.4), you were also required to identify a target market for
the accommodation establishment that you proposed. 2.1. The InterContinental Hotel
Group (IHG) formulated a four-step process when designing Even Hotels, which is one
of its hotel brands. Apply this four-step process in the context of the accommodation
establishment that you proposed in Activity 3.4 of the study guide. In your answer,
provide the physical address of the potential location for your proposed accommodation
establishment. Important. The discussion of each step should be detailed and be based
on the on your proposed accommodation establishment. (40) 10 marks will be awarded
for the introduction, conclusion, and references (refer to the marking rubric).
To approach this assignment comprehensively, you'll need to break it down into the
following sections:
1. Introduction (10 Marks)
• Introduction to the Assignment:
o Briefly introduce the purpose of the assignment, highlighting that you will
be applying the InterContinental Hotel Group (IHG)’s four-step process to
design an accommodation establishment proposed in Activity 3.4.
o Mention the specific location of your proposed accommodation
establishment and its relevance to the target market.
TRT3701
Assignment 2
Semester 2 2024
QUESTIONS WITH DETAILED ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as Marriott
Hotels and InterContinental Hotel Group (IHG) design hotels that meet the needs of
their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of your
choice. In this activity (Activity 3.4), you were also required to identify a target market for
the accommodation establishment that you proposed. 2.1. The InterContinental Hotel
Group (IHG) formulated a four-step process when designing Even Hotels, which is one
of its hotel brands. Apply this four-step process in the context of the accommodation
establishment that you proposed in Activity 3.4 of the study guide. In your answer,
provide the physical address of the potential location for your proposed accommodation
establishment. Important. The discussion of each step should be detailed and be based
on the on your proposed accommodation establishment. (40) 10 marks will be awarded
for the introduction, conclusion, and references (refer to the marking rubric).
To approach this assignment comprehensively, you'll need to break it down into the
following sections:
1. Introduction (10 Marks)
• Introduction to the Assignment:
o Briefly introduce the purpose of the assignment, highlighting that you will
be applying the InterContinental Hotel Group (IHG)’s four-step process to
design an accommodation establishment proposed in Activity 3.4.
o Mention the specific location of your proposed accommodation
establishment and its relevance to the target market.
