Hubspot Inbound Marketing Cert Exam
Comprehensive Questions with Correct
Answers Full Score Granted 100%
_________ is Google's machine-learning artificial intelligence system that interprets people's searches to
find pages that might not have the exact words they searched for. - Answer -RankBrain
__________ allows you to understand what users want, care about, and interact with on your site by
visually representing their clicks, taps, and scrolling behavior. - Answer -Hotjar
A customer's buying journey is ever-evolving. You should make updates as you learn more about your
buyer persona. - Answer -True
All of the following are examples of a SMART goal EXCEPT: - Answer -Significantly reduce the
amount of time the team spends on creating content.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT: -
Answer -A link on every website page even if the content isn't relevant
All of the following are metrics you need to track in your social media audit EXCEPT: - Answer -The
bounce rate
By using lead nurturing, you can deliver helpful content with the right context. What is the three-
pronged approach to help you do this? - Answer -
Contact management is an important piece of lead nurturing because it helps you understand the
contacts you're reaching out to. What is the definition of contact management? - Answer -Contact
management is a strategy that focuses on using a software program to easily store and source a contact's
information.
Define A Conversion Path. - Answer -The method by which you encourage someone on your site to
move down your funnel.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path
EXCEPT: - Answer -Adding more buttons to your page to frame the conversion
How do you calculate a conversion rate? - Answer -divide the number of people who converted on
your call-to-action, form, etc., and divide it by the total number of people who viewed it.
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? - Answer -
4 weeks
, If a contact downloads a piece of your content, such as a newsletter titled, "The Best Ways to Create
Subject Lines for Email," what would be the best reaction you could take to continue the conversation
with this contact? - Answer -Send a follow-up piece of content that builds off that subject
If you plan to do real-time marketing, you'll need to use what? - Answer -Social listening
Instagram stories are a great way to _____________. - Answer -drive traffic and engagement
Lead nurturing is focused on providing value to your leads by offering the information they need at the
right time. Which stage of the inbound methodology does lead nurturing primarily occur? -
Answer -Close
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How
Is Marketing Automation Defined? - Answer -The software that exists with the goal of automating
your marketing actions.
On which social network should you share content most frequently? - Answer -Twitter
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your
Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment In Mind,
What's The Most Strategic Avenue To Choose? - Answer -You could increase the chances of your
current traffic choosing to convert and move down your funnel. Over time, this has the potential to
drastically lower your cost to acquire a customer and positively impact your return on investment.
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And Services
Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The Overall Conversion
Rate. What's An Example Of A Good Hypothesis For This Optimization Experiment? - Answer -By
changing this page's copy, the conversion rate will increase because it frames our product and service
page in a way that better aligns with our buyer persona's needs
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People
Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of
Your Form? - Answer -8.3%
There are many benefits to having a social media strategy. Which answer is NOT one of them? -
Answer -Social media helps you send better emails.
True or false? A buyer persona is as important as business objectives when developing a social media
strategy. - Answer -True
True Or False? A Call-To-Action Must Be A Button. - Answer -False
True or false? A resource pillar page should only be made up of internal website links. - Answer -
False
True or false? An effective conversion path must include a landing page. - Answer -False
True or false? Content is only used during the attract and delight stages of the inbound methodology. -
Answer -False
Comprehensive Questions with Correct
Answers Full Score Granted 100%
_________ is Google's machine-learning artificial intelligence system that interprets people's searches to
find pages that might not have the exact words they searched for. - Answer -RankBrain
__________ allows you to understand what users want, care about, and interact with on your site by
visually representing their clicks, taps, and scrolling behavior. - Answer -Hotjar
A customer's buying journey is ever-evolving. You should make updates as you learn more about your
buyer persona. - Answer -True
All of the following are examples of a SMART goal EXCEPT: - Answer -Significantly reduce the
amount of time the team spends on creating content.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT: -
Answer -A link on every website page even if the content isn't relevant
All of the following are metrics you need to track in your social media audit EXCEPT: - Answer -The
bounce rate
By using lead nurturing, you can deliver helpful content with the right context. What is the three-
pronged approach to help you do this? - Answer -
Contact management is an important piece of lead nurturing because it helps you understand the
contacts you're reaching out to. What is the definition of contact management? - Answer -Contact
management is a strategy that focuses on using a software program to easily store and source a contact's
information.
Define A Conversion Path. - Answer -The method by which you encourage someone on your site to
move down your funnel.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path
EXCEPT: - Answer -Adding more buttons to your page to frame the conversion
How do you calculate a conversion rate? - Answer -divide the number of people who converted on
your call-to-action, form, etc., and divide it by the total number of people who viewed it.
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? - Answer -
4 weeks
, If a contact downloads a piece of your content, such as a newsletter titled, "The Best Ways to Create
Subject Lines for Email," what would be the best reaction you could take to continue the conversation
with this contact? - Answer -Send a follow-up piece of content that builds off that subject
If you plan to do real-time marketing, you'll need to use what? - Answer -Social listening
Instagram stories are a great way to _____________. - Answer -drive traffic and engagement
Lead nurturing is focused on providing value to your leads by offering the information they need at the
right time. Which stage of the inbound methodology does lead nurturing primarily occur? -
Answer -Close
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How
Is Marketing Automation Defined? - Answer -The software that exists with the goal of automating
your marketing actions.
On which social network should you share content most frequently? - Answer -Twitter
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your
Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment In Mind,
What's The Most Strategic Avenue To Choose? - Answer -You could increase the chances of your
current traffic choosing to convert and move down your funnel. Over time, this has the potential to
drastically lower your cost to acquire a customer and positively impact your return on investment.
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And Services
Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The Overall Conversion
Rate. What's An Example Of A Good Hypothesis For This Optimization Experiment? - Answer -By
changing this page's copy, the conversion rate will increase because it frames our product and service
page in a way that better aligns with our buyer persona's needs
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People
Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of
Your Form? - Answer -8.3%
There are many benefits to having a social media strategy. Which answer is NOT one of them? -
Answer -Social media helps you send better emails.
True or false? A buyer persona is as important as business objectives when developing a social media
strategy. - Answer -True
True Or False? A Call-To-Action Must Be A Button. - Answer -False
True or false? A resource pillar page should only be made up of internal website links. - Answer -
False
True or false? An effective conversion path must include a landing page. - Answer -False
True or false? Content is only used during the attract and delight stages of the inbound methodology. -
Answer -False
