PUBH 201 Quiz 4
Using commercial marketing technologies to plan, execute, and evaluate programs to influence behavior
change is known as - correct answer ✔✔social marketing
A set of interrelated concepts that presents a systematic view of events in order to explain or predict is a
- correct answer ✔✔theory
The three evaluation phases are generally associated with which portion of the PRECEDE-PROCEED
model? - correct answer ✔✔PROCEED
The PRECEDE-PROCEED model is made of ______ phases - correct answer ✔✔eight
Which of the following models categorizes individuals based upon when they adopt a new behavior? -
correct answer ✔✔Diffusion Theory
In the Health Belief Model, the threat of disease is made up of - correct answer ✔✔perceived
susceptibility and severity
What planning model identifies the market analysis as one of its phases - correct answer ✔✔Social
Marketing Assessment Response Tool
The Intervention Mapping model consists of _____ steps - correct answer ✔✔six
In what model are the constructs of information, motivation, and behavioral skills determinants of
preventative behaviors - correct answer ✔✔Information-Motivation-Behavioral Skills Model
A systematic arrangement of fundamental principles to explain events is known as a - correct answer
✔✔theory
Using commercial marketing technologies to plan, execute, and evaluate programs to influence behavior
change is known as - correct answer ✔✔social marketing
A set of interrelated concepts that presents a systematic view of events in order to explain or predict is a
- correct answer ✔✔theory
The three evaluation phases are generally associated with which portion of the PRECEDE-PROCEED
model? - correct answer ✔✔PROCEED
The PRECEDE-PROCEED model is made of ______ phases - correct answer ✔✔eight
Which of the following models categorizes individuals based upon when they adopt a new behavior? -
correct answer ✔✔Diffusion Theory
In the Health Belief Model, the threat of disease is made up of - correct answer ✔✔perceived
susceptibility and severity
What planning model identifies the market analysis as one of its phases - correct answer ✔✔Social
Marketing Assessment Response Tool
The Intervention Mapping model consists of _____ steps - correct answer ✔✔six
In what model are the constructs of information, motivation, and behavioral skills determinants of
preventative behaviors - correct answer ✔✔Information-Motivation-Behavioral Skills Model
A systematic arrangement of fundamental principles to explain events is known as a - correct answer
✔✔theory
