CPCA Exam Prep
which of these examples is NOT a category strategy? - ANS-Occasional
True or false: Category strategies can be customized to increase creativity and uniqueness to
categories for retailers. - ANS-True.
Transaction building helps to: - ANS-Increase the size of the shopping basket
What category role(s) match well with a turf protecting strategy? - ANS-Destination
Large Christmas displays and Easter displays are good examples of which category strategy? -
ANS-Excitement Creating
Match the category strategies on the left with the most relevant description on the right. -
ANS-Traffic building: retailers use these categories to bring shoppers into specific departments
or aisles
Image enhancing: retailers use these categories to have a positive impact on shoppers through
price, service, quality, and/or assortment
Transaction building: retailers use these categories to trigger the purchase of other products/
related items
Turf protection: retailers communicate their aggressive pricing strategies to consumers
If retailers assign "Cash Flow" and "Profit Generating" strategies to categories, what else should
they include in their strategy? - ANS-A secondary strategy that relates to the consumer
What is the purpose of the traffic building category strategy? - ANS-Draw more people into the
store
Increase traffic in the store
Draw more people down the aisle
ALL OF THE ANSWERS ARE CORRECT*
True or false: Category strategies can be customized to increase creativity and uniqueness to
categories for retailers. - ANS-True. Customizing categories can add in uniqueness, but can
also result in more complexity for retailers.
What category strategy is typically assigned to a few, highly visible, frequently purchased, high
ring items with competitive pricing well known to shoppers? - ANS-Turf Protection Strategy
Category ________ need to be aligned to the category role, and set the foundations for the
corresponding category tactics. - ANS-strategies
which of these examples is NOT a category strategy? - ANS-Occasional
True or false: Category strategies can be customized to increase creativity and uniqueness to
categories for retailers. - ANS-True.
Transaction building helps to: - ANS-Increase the size of the shopping basket
What category role(s) match well with a turf protecting strategy? - ANS-Destination
Large Christmas displays and Easter displays are good examples of which category strategy? -
ANS-Excitement Creating
Match the category strategies on the left with the most relevant description on the right. -
ANS-Traffic building: retailers use these categories to bring shoppers into specific departments
or aisles
Image enhancing: retailers use these categories to have a positive impact on shoppers through
price, service, quality, and/or assortment
Transaction building: retailers use these categories to trigger the purchase of other products/
related items
Turf protection: retailers communicate their aggressive pricing strategies to consumers
If retailers assign "Cash Flow" and "Profit Generating" strategies to categories, what else should
they include in their strategy? - ANS-A secondary strategy that relates to the consumer
What is the purpose of the traffic building category strategy? - ANS-Draw more people into the
store
Increase traffic in the store
Draw more people down the aisle
ALL OF THE ANSWERS ARE CORRECT*
True or false: Category strategies can be customized to increase creativity and uniqueness to
categories for retailers. - ANS-True. Customizing categories can add in uniqueness, but can
also result in more complexity for retailers.
What category strategy is typically assigned to a few, highly visible, frequently purchased, high
ring items with competitive pricing well known to shoppers? - ANS-Turf Protection Strategy
Category ________ need to be aligned to the category role, and set the foundations for the
corresponding category tactics. - ANS-strategies
