Jewelry Essentials Assignment 6 Questions with
Correct Answers
Buyer's Remorse Correct Answer-It occurs especially when a
salesperson pushes too hard and forces a sale of something the customer
doesn't need or want. When reality strikes, the customer often returns the
item. You can avoid that kind of return by listening to your customers,
serving their needs, and never forcing a sale.
Avoiding Remorse Correct Answer-Be aware of the possibility of
buyer's remorse, and act to alleviate it during and after your sales
presentation. During the presentation, reinforce every positive comment
your customer makes about the pieces you demonstrate. Never force a
sale.
Disclosure Correct Answer-Disclosure is an essential part of the gem
and jewelry industry. It means you must clearly and accurately inform
your customers about the nature of the goods they buy. It's another
important way to display your knowledge and build your customers'
trust in you.
Gem Treatment & Disclosure Correct Answer-Many gems undergo
some kind of treatment, most often to enhance appearance. For example,
many emeralds have fractures that are filled with oil, resin, or both to
reduce their negative visual impact. Rubies and sapphires are routinely
heat treated to improve their color. Many light-colored cultured pearls
are bleached to remove dark spots and produce uniform color. If the
gems you sell are treated, you should tell your customers.
, Although some treatments are undetectable, many can be detected by
trained gemologists. A retailer's supplier is usually the best source of
information regarding whether gems are treated. If treatment information
isn't available and you're selling a gem known to be routinely treated,
you should assume it has been and inform your customer.
Lab Grown Correct Answer-Many gems that appear to be natural are
actually lab-grown. They're manmade (synthetic) gems with the same
chemical composition, crystal structure, and properties as their natural-
gem counterparts.
Simulant Correct Answer-Look-alikes made of a variety of natural and
manmade materials. Often the intention is not to deceive but to produce
a less expensive alternative. If the gem you're selling is a lab-grown or a
simulant, you must disclose this to your customers.
Dishonestly & Disclosures Correct Answer-Problems arise when
someone sells gems and jewelry as something they're not. Dishonesty
hurts everybody. Dishonest retailers or wholesalers lose customers and
reputations, and bad publicity hurts their businesses. Customers lose
money and faith. The industry as a whole loses stature in the public's
eyes.
The Best Sales Associate Correct Answer-Research into the
personalities of salespeople has shown that the best possess two equally
strong traits: empathy and ego drive. The best salespeople balance
empathy and ego. With too much empathy, you won't close the sale.
With too much ego drive, you ignore the customer's needs and keep
yourself from reaching the point where you can close the sale. The very
Correct Answers
Buyer's Remorse Correct Answer-It occurs especially when a
salesperson pushes too hard and forces a sale of something the customer
doesn't need or want. When reality strikes, the customer often returns the
item. You can avoid that kind of return by listening to your customers,
serving their needs, and never forcing a sale.
Avoiding Remorse Correct Answer-Be aware of the possibility of
buyer's remorse, and act to alleviate it during and after your sales
presentation. During the presentation, reinforce every positive comment
your customer makes about the pieces you demonstrate. Never force a
sale.
Disclosure Correct Answer-Disclosure is an essential part of the gem
and jewelry industry. It means you must clearly and accurately inform
your customers about the nature of the goods they buy. It's another
important way to display your knowledge and build your customers'
trust in you.
Gem Treatment & Disclosure Correct Answer-Many gems undergo
some kind of treatment, most often to enhance appearance. For example,
many emeralds have fractures that are filled with oil, resin, or both to
reduce their negative visual impact. Rubies and sapphires are routinely
heat treated to improve their color. Many light-colored cultured pearls
are bleached to remove dark spots and produce uniform color. If the
gems you sell are treated, you should tell your customers.
, Although some treatments are undetectable, many can be detected by
trained gemologists. A retailer's supplier is usually the best source of
information regarding whether gems are treated. If treatment information
isn't available and you're selling a gem known to be routinely treated,
you should assume it has been and inform your customer.
Lab Grown Correct Answer-Many gems that appear to be natural are
actually lab-grown. They're manmade (synthetic) gems with the same
chemical composition, crystal structure, and properties as their natural-
gem counterparts.
Simulant Correct Answer-Look-alikes made of a variety of natural and
manmade materials. Often the intention is not to deceive but to produce
a less expensive alternative. If the gem you're selling is a lab-grown or a
simulant, you must disclose this to your customers.
Dishonestly & Disclosures Correct Answer-Problems arise when
someone sells gems and jewelry as something they're not. Dishonesty
hurts everybody. Dishonest retailers or wholesalers lose customers and
reputations, and bad publicity hurts their businesses. Customers lose
money and faith. The industry as a whole loses stature in the public's
eyes.
The Best Sales Associate Correct Answer-Research into the
personalities of salespeople has shown that the best possess two equally
strong traits: empathy and ego drive. The best salespeople balance
empathy and ego. With too much empathy, you won't close the sale.
With too much ego drive, you ignore the customer's needs and keep
yourself from reaching the point where you can close the sale. The very
