SPMT 217 EXAM 3 REVIEW + Ch 12 & 13
A more professional focus of running events started to take place during the late 1800s. The
catalyst for such a professional focus emphasis occurred due to - ANSA desire to increase
profits
The touring of star athletes and teams to promote the popularity of a particular sport were -
ANSBarnstorming tours
A sport management/marketing agency is defined as a business - ANSFull service agency
IMG was founded 1960 by - ANSMark McCormack
IMG was originally formed to - ANSLocate endorsements for professional athletes
The function of client marketing involves - ANSDeveloping entertainment extensions, locating
endorsements, and booking personal appearances
The growth in televised sports has led to - ANSCompetition between TV networks
When and how is market research used? - ANSWhen companies gather information about a
person to target a specific individual
The formation within major corporations of separate departments or divisions dealing with event
management is called - ANSIn-house agency
When a sport management/marketing agency limits either the scope of services performed or
the type of clients serviced, it is known as - ANSSpecialized agency
Redmandarin is known as - ANSAn example of a specialized agency
IMG is known as - ANSA full service agency
Zero-base budgeting requires - ANSReview of all costs and activities
A common tool used by events to reduce the potential for a law suit is - ANSWaiver and release
of liability
Numerous event organizers purchase insurance that can cover - ANSA variety of insurance
policies
, Sport events typically seek advertising of their event through - ANSTrade-out sponsorship's with
media outlets
Hospitality is important to event as it can - ANSProvide a satisfying experience
What other channel can sports organizations and governing bodies use to access consumers
other than TV and radio? - ANSSocial Media
The sale of licensed merchandise is beneficial for the event promoter for what type of event -
ANSAdvertising or showing the brand name off
Fund-raising as a marketing tool is usually used and appropriate for what types of events? -
ANSNot for profit
Providing a satisfying experience for all stakeholders of an event is called - ANSHospitality
What are some roles or services that sport management/marketing agencies' provide? -
ANSClient representation/ marketing, event development, television exposure, and sponsor
solicitation
Identify the nine areas in which event marketers must focus - ANS1. Sales of corporate
sponsorship
2. Advertising efforts
3. Public relations activities
4. Hospitality
5. Ticket Sales
6. Broadcasting
7. Website Development and Management
8. Licensing/ Merchandising
9. Fundraising
Public assembly facilities have existed since - ANSancient times
What publicly financed stadiums were efficiently built with the intention of housing both a football
team and a baseball team? - ANSRiverfront Stadium (Cincinnati), Veterans Stadium
(Philadelphia), Three Rivers Stadium (Pittsburgh). NOT Meadowlands
Modern arenas and stadiums have directly helped owners to maximize revenues through what
avenues? - ANSParking, preferred seating, and additional sponsorship opportunities. (NOT
modernized locker rooms)
indoor facilities with the primary purpose of hosting sporting and entertainment events -
ANSarena
A more professional focus of running events started to take place during the late 1800s. The
catalyst for such a professional focus emphasis occurred due to - ANSA desire to increase
profits
The touring of star athletes and teams to promote the popularity of a particular sport were -
ANSBarnstorming tours
A sport management/marketing agency is defined as a business - ANSFull service agency
IMG was founded 1960 by - ANSMark McCormack
IMG was originally formed to - ANSLocate endorsements for professional athletes
The function of client marketing involves - ANSDeveloping entertainment extensions, locating
endorsements, and booking personal appearances
The growth in televised sports has led to - ANSCompetition between TV networks
When and how is market research used? - ANSWhen companies gather information about a
person to target a specific individual
The formation within major corporations of separate departments or divisions dealing with event
management is called - ANSIn-house agency
When a sport management/marketing agency limits either the scope of services performed or
the type of clients serviced, it is known as - ANSSpecialized agency
Redmandarin is known as - ANSAn example of a specialized agency
IMG is known as - ANSA full service agency
Zero-base budgeting requires - ANSReview of all costs and activities
A common tool used by events to reduce the potential for a law suit is - ANSWaiver and release
of liability
Numerous event organizers purchase insurance that can cover - ANSA variety of insurance
policies
, Sport events typically seek advertising of their event through - ANSTrade-out sponsorship's with
media outlets
Hospitality is important to event as it can - ANSProvide a satisfying experience
What other channel can sports organizations and governing bodies use to access consumers
other than TV and radio? - ANSSocial Media
The sale of licensed merchandise is beneficial for the event promoter for what type of event -
ANSAdvertising or showing the brand name off
Fund-raising as a marketing tool is usually used and appropriate for what types of events? -
ANSNot for profit
Providing a satisfying experience for all stakeholders of an event is called - ANSHospitality
What are some roles or services that sport management/marketing agencies' provide? -
ANSClient representation/ marketing, event development, television exposure, and sponsor
solicitation
Identify the nine areas in which event marketers must focus - ANS1. Sales of corporate
sponsorship
2. Advertising efforts
3. Public relations activities
4. Hospitality
5. Ticket Sales
6. Broadcasting
7. Website Development and Management
8. Licensing/ Merchandising
9. Fundraising
Public assembly facilities have existed since - ANSancient times
What publicly financed stadiums were efficiently built with the intention of housing both a football
team and a baseball team? - ANSRiverfront Stadium (Cincinnati), Veterans Stadium
(Philadelphia), Three Rivers Stadium (Pittsburgh). NOT Meadowlands
Modern arenas and stadiums have directly helped owners to maximize revenues through what
avenues? - ANSParking, preferred seating, and additional sponsorship opportunities. (NOT
modernized locker rooms)
indoor facilities with the primary purpose of hosting sporting and entertainment events -
ANSarena
