Marketing Performance Summary (Articles and Lectures) - $5.18   Add to cart

Looking for more study guides & notes to pass Marketing Performance (MAN-MMA025)? Find more study material on our Marketing Performance (MAN-MMA025) overview page 


Marketing Performance Summary (Articles and Lectures)

Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer-Company Identification over Time. Hillebrand, Bas, Paul H. Driessen, and Oliver Koll (2015). Stakeholder Marketing: Theoretical Foundations and Consequences for Marketing Capabilities. Homburg, Christian, Martin Artz, and Jan Wieseke (2012). Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance? Homburg, Christian, Laura Ehm, and Martin Artz (2015). Measuring and Managing Consumer Sentiment in an Online Community Environment. Homburg, Christian and Christian Pflesser (2000). A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes. Katsikeas, Constantine S. , Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016). Assessing Performance Outcomes in Marketing. Kirca, Ahmet H., Satish Jayachandran, and William O. Bearden (2005). Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance. Kumar, V. (2018). A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Leroi-Werelds, Sara, Sandra Streukens, Michael K. Brady, and Gilbert Swinnen (2014). Assessing the Value of Commonly Used Methods for Measuring Customer Value: A Multi-Setting Empirical Study. Maignan, Isabelle and O.C. Ferrell (2004). Corporate Social Responsibility and Marketing: An Integrative Framework. Palmatier, Robert W., Rajiv R. Dant, Dhruv Grewal, and Kenneth R. Evans (2006). Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. Rust, Roland T., Katherine N. Lemon, and Valarie N. Zeithaml (2001). Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions (MSI Working Paper Report 01-108). Cambridge, MA: Marketing Science Institute. Verhoef, Peter C. and Peter S.H. Leeflang (2009). Understanding the Marketing Department's Influence within the Firm. Verma, Varsha, Dheeraj Sharma, and Jagdish Sheth (2016). Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach.

Preview 4 out of 53  pages


Also available in bundle (1)

Master Marketing

$ 23.54   $ 17.91

1x sold

4 items
  • 1. Summary - Marketing & innovation summary articles and lecture notes
  • 2. Summary - International brand management: summary articles lectures chapter 1,7, and 15
  • 3. Summary - Marketing performance summary (articles and lectures)
  • 4. Summary - Consumer behavior summary (book, articles, and lectures)
  • Show more

2  reviews


By: kleunhaas • 1 year ago


By: • 1 year ago

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 450,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

$ 5.18  24x  sold
  • (2)
  Add to cart