Crisis Communication
Four stages of Crisis Management - correct answer ✔Stage One: Warning
stage - even with the most unexpected crisis there are usually advanced signs
of trouble
Stage Two: Point of no return - This is when the crisis is unavoidable and
some damage will be done
Stage Three: Cleanup -you try to resolve the situation
Stage Four: Things return to normal
Crisis Management - correct answer ✔A coordinated effort to handle all the
effects of unfavorable publicity or of another unexpected unfavorable event
Issues Management - correct answer ✔Anticipate emerging issues, identify
issues selectively, deal with opportunities and vulnerabilities, plan from the
outside in, bottom-line orientation, action timetable, dealing from the top
Only 15% of crises are unforeseen
Identify and deal with issues before they become crises
cheaper and more effective than crisis management
Issues Management vs. Crisis Management - correct answer ✔Crisis
handles the issue, Issues anticipates issues
PR Practitioners job in Crisis Communication - correct answer
✔Communicate
Crisis Management essentials - correct answer ✔You need to get physically
involved
Victims need personal comforting and reassuring
Four stages of Crisis Management - correct answer ✔Stage One: Warning
stage - even with the most unexpected crisis there are usually advanced signs
of trouble
Stage Two: Point of no return - This is when the crisis is unavoidable and
some damage will be done
Stage Three: Cleanup -you try to resolve the situation
Stage Four: Things return to normal
Crisis Management - correct answer ✔A coordinated effort to handle all the
effects of unfavorable publicity or of another unexpected unfavorable event
Issues Management - correct answer ✔Anticipate emerging issues, identify
issues selectively, deal with opportunities and vulnerabilities, plan from the
outside in, bottom-line orientation, action timetable, dealing from the top
Only 15% of crises are unforeseen
Identify and deal with issues before they become crises
cheaper and more effective than crisis management
Issues Management vs. Crisis Management - correct answer ✔Crisis
handles the issue, Issues anticipates issues
PR Practitioners job in Crisis Communication - correct answer
✔Communicate
Crisis Management essentials - correct answer ✔You need to get physically
involved
Victims need personal comforting and reassuring
