MKTG 3340 Final Exam Questions With Complete Solutions

MKTG 3340 Final Exam Questions With Complete
Solutions

, MKTG 3340 Final Exam Questions With Complete
Solutions

1. Role of Marketing-- correct answer --Generate profitable revenue

2. When a marketer can describe something it is called a-- correct answer --
product concept

3. After buying an item we experience what?-- correct answer --cognitive
dissonance

4. Ways to engage consumers, directly or indirectly-- correct answer ---
Directly-- correct answer --physically, email newsletters, one to one basis, calling,
sending direct ads/texting, create relationship, personalizing advertising toward
you

-Indirectly-- correct answer --social media, PR, content marketing, commercials,
billboards

5. Role of the internet in terms of marketing capabilities-- correct answer ---
quicker speed

-less expensive

-reach more people more readily

-better target/micro target

-more efficient

6. Why digital marketing works..." better than non-digital"-- correct answer ---
overall efficiency

-less expensive

-dynamic/more immediate

-can change it

-FASTEST GROWING FORM OF MARKETING

7. Advantages of direct and digital-- correct answer ---Buyers and Sellers--
correct answer --convenience, ready access to many products, access to
comparative information about companies, products and competitors, interactive
and immediate