The Trade Desk EDGE: Marketing
Foundations UPDATED Exam Questions
and CORRECT Answers
What does "PII" stand for? - Correct Answer- Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per
impression basis. - Correct Answer- True
The major difference between a true DSP and an ad network is: - Correct Answer- An ad
network focuses on both the demand side and supply side
As RTB evolves: - Correct Answer- The epicenter of power moves from the sell side to the
buy side
If you are the only one on the marketing plan, your frequency window might be: - Correct
Answer- Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first
and most important rule is to: - Correct Answer- Ask questions and set a goal
Cost per mille (CPM) measures: - Correct Answer- The price an advertiser pays per 1,000
impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
Correct Answer- In reference to line items, how many permutations are possible with the
letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10
ads, then what is the expected GRP? - Correct Answer- 80
The power of choice benefits the: - Correct Answer- Advertiser
, DSPs optimize to: - Correct Answer- Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control over
decisioning. - Correct Answer- False
All data is created equal - Correct Answer- False
What is a true DSP? - Correct Answer- A true DSP allows a buyer to make optimization
decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - Correct Answer-
True
You have the ability to exclude or target audience data in a DMP. - Correct Answer- True
"Audience Guarantee" contracts allow you to do which of the following? - Correct Answer-
Use your first-party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called - Correct
Answer- Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - Correct Answer- CPA
What is another term for RTB? - Correct Answer- The Spot Market
RTB: - Correct Answer- Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. - Correct Answer-
False
Foundations UPDATED Exam Questions
and CORRECT Answers
What does "PII" stand for? - Correct Answer- Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per
impression basis. - Correct Answer- True
The major difference between a true DSP and an ad network is: - Correct Answer- An ad
network focuses on both the demand side and supply side
As RTB evolves: - Correct Answer- The epicenter of power moves from the sell side to the
buy side
If you are the only one on the marketing plan, your frequency window might be: - Correct
Answer- Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first
and most important rule is to: - Correct Answer- Ask questions and set a goal
Cost per mille (CPM) measures: - Correct Answer- The price an advertiser pays per 1,000
impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
Correct Answer- In reference to line items, how many permutations are possible with the
letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10
ads, then what is the expected GRP? - Correct Answer- 80
The power of choice benefits the: - Correct Answer- Advertiser
, DSPs optimize to: - Correct Answer- Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control over
decisioning. - Correct Answer- False
All data is created equal - Correct Answer- False
What is a true DSP? - Correct Answer- A true DSP allows a buyer to make optimization
decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - Correct Answer-
True
You have the ability to exclude or target audience data in a DMP. - Correct Answer- True
"Audience Guarantee" contracts allow you to do which of the following? - Correct Answer-
Use your first-party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called - Correct
Answer- Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - Correct Answer- CPA
What is another term for RTB? - Correct Answer- The Spot Market
RTB: - Correct Answer- Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. - Correct Answer-
False
