Consumer Behavior Test Latest Exam
________ suggests that expectations of achieving desirable outcomes (positive incentives) motivate our
behavior, rather than being pushed from within our - ANSWER-A) The theory of cognitive dissonance
B) Gestalt theory
C) Expectancy theory
D) Homeostasis
*C*
3 Types of effective response - ANSWER-Evaluations, Moods, Emotions
3) The ________ function of attitudes applies when a person is in an ambiguous situation and needs
order, structure, or meaning.
A) knowledge
B) utilitarian
C) value-expressive
D) ego-defensive - ANSWER-
ABC model of attitudes - ANSWER-Attitudes have 3 components:
1. Affect - how one feels towards attitude object
2. Behavior - actions one takes regarding the object
3. cognition - what consumer believes to be true
Acculturation - ANSWER-learning the value system and behaviors of another culture
AIO Surveys - ANSWER-Activities (work, hobbies, social events, vacation)
Interests (family, home, job, community)
Opinions about (themselves, social issues, politics, business, economics)
AIO surveys help measure ________.
A)personality
, Consumer Behavior Test Latest Exam
B)demographics
C)lifestyles
D)heavy users - ANSWER-
Approach-Approach Conflict - ANSWER--choosing between 2 desirable alternatives
(Ex: University of Iowa or Iowa State)
-results in cognitive dissonance, selecting one means you have to reject the other, either choice leaves
you missing something
Post-decision dissonance occurs when consumer has to choose between 2 products that both have good
and bad qualities
Approach-Avoidance Conflict - ANSWER--Occurs when a product we want has positive and negative
aspects (ex: eating a cookie)
-Results in guilt of desire
Avoidance-Avoidance Conflict - ANSWER--Facing a choice with 2 undesirable alternatives
(ex: fix refrigerator or buy a new one)
To resolve:
-focus on unforeseen benefit of choosing one option
Brand Storytelling (book) - ANSWER-emphasizes importance of giving a product a rich background to
involve customers in its history or experience
Ch. 7 Brand Personality - ANSWER--Set of traits people attribute to a product as if it were a person
-set of human characteristics that become associated with a brand C
Ch. 8 The power of attitudes - ANSWER-Attitude: a lasting general evaluation of people, objects,
advertisements, or issues
-direction (+/-) and strength
________ suggests that expectations of achieving desirable outcomes (positive incentives) motivate our
behavior, rather than being pushed from within our - ANSWER-A) The theory of cognitive dissonance
B) Gestalt theory
C) Expectancy theory
D) Homeostasis
*C*
3 Types of effective response - ANSWER-Evaluations, Moods, Emotions
3) The ________ function of attitudes applies when a person is in an ambiguous situation and needs
order, structure, or meaning.
A) knowledge
B) utilitarian
C) value-expressive
D) ego-defensive - ANSWER-
ABC model of attitudes - ANSWER-Attitudes have 3 components:
1. Affect - how one feels towards attitude object
2. Behavior - actions one takes regarding the object
3. cognition - what consumer believes to be true
Acculturation - ANSWER-learning the value system and behaviors of another culture
AIO Surveys - ANSWER-Activities (work, hobbies, social events, vacation)
Interests (family, home, job, community)
Opinions about (themselves, social issues, politics, business, economics)
AIO surveys help measure ________.
A)personality
, Consumer Behavior Test Latest Exam
B)demographics
C)lifestyles
D)heavy users - ANSWER-
Approach-Approach Conflict - ANSWER--choosing between 2 desirable alternatives
(Ex: University of Iowa or Iowa State)
-results in cognitive dissonance, selecting one means you have to reject the other, either choice leaves
you missing something
Post-decision dissonance occurs when consumer has to choose between 2 products that both have good
and bad qualities
Approach-Avoidance Conflict - ANSWER--Occurs when a product we want has positive and negative
aspects (ex: eating a cookie)
-Results in guilt of desire
Avoidance-Avoidance Conflict - ANSWER--Facing a choice with 2 undesirable alternatives
(ex: fix refrigerator or buy a new one)
To resolve:
-focus on unforeseen benefit of choosing one option
Brand Storytelling (book) - ANSWER-emphasizes importance of giving a product a rich background to
involve customers in its history or experience
Ch. 7 Brand Personality - ANSWER--Set of traits people attribute to a product as if it were a person
-set of human characteristics that become associated with a brand C
Ch. 8 The power of attitudes - ANSWER-Attitude: a lasting general evaluation of people, objects,
advertisements, or issues
-direction (+/-) and strength
