Consumer Behavior Test pt. 2
"Face" - ANSWER-If Chen Ho follows a Confucian perspective and dresses according to accepted rules of
the group (where others' perceptions of the self and maintaining one's desired status in their eyes is
"rents" a well-known name - ANSWER-Licensing occurs when a company ________.
66 Percent - ANSWER-The U.S. government estimates that approximately ________ of American adults
are overweight or obese.
a large gap between their real and ideal selves - ANSWER-Consumers who have ________ are
particularly good targets for marketing communications that use fantasy appeals.
Achievement - ANSWER-An individual with a high need for ________ would be most likely to place a
premium on products and services that signify success.
Actual Self - ANSWER-The ________ refers to our more realistic appraisal of the qualities we have and
don't have.
Affect - ANSWER-Motivation that is driven by raw emotions is called ________.
Affiliation - ANSWER-If a consumer were to pursue products and services that seemed to alleviate
loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer
would be expressing a need for ________.
An approach-approach conflict - ANSWER-Mary Chen is torn between going home for the holidays to
visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able
to do both. Which of the following motivational conflicts will Mary most likely experience as she makes
her decision?
An Approach-Avoidance Conflict - ANSWER-Bill has a toothache, and he wants the tooth to stop hurting,
but he has always been afraid to go to a dentist. What type of motivational conflict is Bill experiencing?
Androgyny - ANSWER-________ refers to the possession of both masculine and feminine traits.
Approach-Approach Conflict - ANSWER-Motivational conflicts can occur in a variety of ways. If a person
must choose between two desirable alternatives, this form of conflict is called ________.
Approach-approach conflicts result when both alternatives are positive. The selection of one requires
the rejection of another, which creates a need for a cognitive explanation of why one positive choice
was not selected. - ANSWER-Why are approach-approach conflicts likely to create more cognitive
dissonance than approach-avoidance conflicts?
Approach-Avoidance Conflict - ANSWER-Tanya would really love to have a full-length mink coat;
however, animal rights (and animal rights activists) have caused her to reconsider making such a
purchase. This situation illustrates a(n)
Approach-Avoidance Conflict - ANSWER-What type of conflict exists when we desire a goal but wish to
avoid it at the same time?
Behavioral Learning - ANSWER-Frank is sitting in his Psychology 101 class listening to his professor
attempt to explain the "black box" process and its connection with learning. He suddenly smells the
aroma of fresh cinnamon rolls, and his mouth begins to water. He looks around the room and sees a
, Consumer Behavior Test pt. 2
student in the last row bite into a big, juicy roll. "I wish I were sitting next to him," Frank thinks,
"because I know I could steal a bite." What Frank just went through in class was similar to the "black
box" process being described by his professor. This process is more closely associated with which of the
following learning methods?
Behavioral Learning - ANSWER-Which theory listed below assumes that learning take place as the result
of responses to external events?
Body Image - ANSWER-________ refers to a consumer's subjective evaluation of his or her physical self.
Body Image - ANSWER-________ refers to a consumer's subjective evaluation of his or her physical self.
Body Image - ANSWER-Anna Jones thinks she should lose some weight even though she is skinny. Anna
is concerned about her ________.
By measuring a behavioral change that could directly be tied to a previous experience - ANSWER-
According to the definition of learning, how could a researcher ever show that cognitive learning had
taken place in a subject?
Classical Conditioning (When I beat Sean's ass in class) - ANSWER-Which of the following was first
demonstrated by Ivan Pavlov?
Cognitive Learning Theory - ANSWER-What type of learning theory emphasizes that people are problem
solvers who actively use information from the world around them to master the environment?
Cognitive-Learning Theory - ANSWER-Which theory stresses the importance of internal mental
processes?
Collective Self - ANSWER-________ is where a person derives his or her identity in large measure from a
social group.
Conditioned Stimulus; Unconditioned Stimulus - ANSWER-Classical conditioning takes place when a(n)
________ is continuously matched with a(n) ________.
Consumer-Generated Content - ANSWER-Freelancers and fans film their own commercials for their
favorite products and post them on Web sites. This is referred to as ________.
Content - ANSWER-Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the
following self-concept dimensions best applies to Rudi's view of himself?
Cued, Strategic, Limited - ANSWER-A stage in the cognitive development process is ________.
Cult - ANSWER-The local Harley-Davidson motorcycle outlet has special events on Saturday mornings
that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their
Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful
because Harley-Davidson has become a ________ product.
Cult Products - ANSWER-Products that command fierce loyalty, devotion and even worship by
consumers are called
Cultural Factors/Personal Factors - ANSWER-Wants are a combination of ________.
"Face" - ANSWER-If Chen Ho follows a Confucian perspective and dresses according to accepted rules of
the group (where others' perceptions of the self and maintaining one's desired status in their eyes is
"rents" a well-known name - ANSWER-Licensing occurs when a company ________.
66 Percent - ANSWER-The U.S. government estimates that approximately ________ of American adults
are overweight or obese.
a large gap between their real and ideal selves - ANSWER-Consumers who have ________ are
particularly good targets for marketing communications that use fantasy appeals.
Achievement - ANSWER-An individual with a high need for ________ would be most likely to place a
premium on products and services that signify success.
Actual Self - ANSWER-The ________ refers to our more realistic appraisal of the qualities we have and
don't have.
Affect - ANSWER-Motivation that is driven by raw emotions is called ________.
Affiliation - ANSWER-If a consumer were to pursue products and services that seemed to alleviate
loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer
would be expressing a need for ________.
An approach-approach conflict - ANSWER-Mary Chen is torn between going home for the holidays to
visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able
to do both. Which of the following motivational conflicts will Mary most likely experience as she makes
her decision?
An Approach-Avoidance Conflict - ANSWER-Bill has a toothache, and he wants the tooth to stop hurting,
but he has always been afraid to go to a dentist. What type of motivational conflict is Bill experiencing?
Androgyny - ANSWER-________ refers to the possession of both masculine and feminine traits.
Approach-Approach Conflict - ANSWER-Motivational conflicts can occur in a variety of ways. If a person
must choose between two desirable alternatives, this form of conflict is called ________.
Approach-approach conflicts result when both alternatives are positive. The selection of one requires
the rejection of another, which creates a need for a cognitive explanation of why one positive choice
was not selected. - ANSWER-Why are approach-approach conflicts likely to create more cognitive
dissonance than approach-avoidance conflicts?
Approach-Avoidance Conflict - ANSWER-Tanya would really love to have a full-length mink coat;
however, animal rights (and animal rights activists) have caused her to reconsider making such a
purchase. This situation illustrates a(n)
Approach-Avoidance Conflict - ANSWER-What type of conflict exists when we desire a goal but wish to
avoid it at the same time?
Behavioral Learning - ANSWER-Frank is sitting in his Psychology 101 class listening to his professor
attempt to explain the "black box" process and its connection with learning. He suddenly smells the
aroma of fresh cinnamon rolls, and his mouth begins to water. He looks around the room and sees a
, Consumer Behavior Test pt. 2
student in the last row bite into a big, juicy roll. "I wish I were sitting next to him," Frank thinks,
"because I know I could steal a bite." What Frank just went through in class was similar to the "black
box" process being described by his professor. This process is more closely associated with which of the
following learning methods?
Behavioral Learning - ANSWER-Which theory listed below assumes that learning take place as the result
of responses to external events?
Body Image - ANSWER-________ refers to a consumer's subjective evaluation of his or her physical self.
Body Image - ANSWER-________ refers to a consumer's subjective evaluation of his or her physical self.
Body Image - ANSWER-Anna Jones thinks she should lose some weight even though she is skinny. Anna
is concerned about her ________.
By measuring a behavioral change that could directly be tied to a previous experience - ANSWER-
According to the definition of learning, how could a researcher ever show that cognitive learning had
taken place in a subject?
Classical Conditioning (When I beat Sean's ass in class) - ANSWER-Which of the following was first
demonstrated by Ivan Pavlov?
Cognitive Learning Theory - ANSWER-What type of learning theory emphasizes that people are problem
solvers who actively use information from the world around them to master the environment?
Cognitive-Learning Theory - ANSWER-Which theory stresses the importance of internal mental
processes?
Collective Self - ANSWER-________ is where a person derives his or her identity in large measure from a
social group.
Conditioned Stimulus; Unconditioned Stimulus - ANSWER-Classical conditioning takes place when a(n)
________ is continuously matched with a(n) ________.
Consumer-Generated Content - ANSWER-Freelancers and fans film their own commercials for their
favorite products and post them on Web sites. This is referred to as ________.
Content - ANSWER-Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the
following self-concept dimensions best applies to Rudi's view of himself?
Cued, Strategic, Limited - ANSWER-A stage in the cognitive development process is ________.
Cult - ANSWER-The local Harley-Davidson motorcycle outlet has special events on Saturday mornings
that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their
Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful
because Harley-Davidson has become a ________ product.
Cult Products - ANSWER-Products that command fierce loyalty, devotion and even worship by
consumers are called
Cultural Factors/Personal Factors - ANSWER-Wants are a combination of ________.
