TEXT BANK INTERNATIONAL
MARKETING 18th EDITION WITH
VERIFIED QUESTIONS AND ANSWERS
2024-2025 GRADED A+
, B - ANS✔✔--1) ________ is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives. A) Strategy B) Marketing C)
Production D) Management
B - ANS✔✔--2) What is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges
across national boundaries that satisfy individual and organizational objectives? A)
globalization B) international marketing C) organizational design D) international
management
C - ANS✔✔--3) Marketing managers at Unique Home Furnishings strive to develop
products, pricing strategies, promotional strategies, and distribution tactics that set the
firm's products apart from those of competitors in the eyes of customers. Unique Home
Furnishings has cultivated an image of perceived quality and fashion that allows the firm
to charge prices higher than most furniture businesses. What is the overall business
strategy of Unique Home Furnishings? A) focus B) cost leadership C) differentiation D)
related diversification
B - ANS✔✔--4) Marketing managers at Computex concentrate their promotional
efforts on advertising the low price of their computer components. What business
strategy is Computex supporting? A) focus B) cost leadership C) differentiation D)
related diversification
D - ANS✔✔--5) Which of the following is one the key issues facing international
marketing managers? A) how to finance the firm's product B) how to design the firm's
product C) how to select the firm's employees D) how to sell the firm's product
A - ANS✔✔--6) SMH directs its marketing efforts on selling an inexpensive line of
watches to young, fashion-oriented customers. What business strategy is SMH
pursuing? A) focus B) cost leadership C) differentiation D) related diversification
A - ANS✔✔--7) Which element of the marketing mix includes the development of the
tangible and intangible features that meet customer needs in diverse markets? A)
product B) pricing C) promotion D) place
MARKETING 18th EDITION WITH
VERIFIED QUESTIONS AND ANSWERS
2024-2025 GRADED A+
, B - ANS✔✔--1) ________ is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives. A) Strategy B) Marketing C)
Production D) Management
B - ANS✔✔--2) What is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges
across national boundaries that satisfy individual and organizational objectives? A)
globalization B) international marketing C) organizational design D) international
management
C - ANS✔✔--3) Marketing managers at Unique Home Furnishings strive to develop
products, pricing strategies, promotional strategies, and distribution tactics that set the
firm's products apart from those of competitors in the eyes of customers. Unique Home
Furnishings has cultivated an image of perceived quality and fashion that allows the firm
to charge prices higher than most furniture businesses. What is the overall business
strategy of Unique Home Furnishings? A) focus B) cost leadership C) differentiation D)
related diversification
B - ANS✔✔--4) Marketing managers at Computex concentrate their promotional
efforts on advertising the low price of their computer components. What business
strategy is Computex supporting? A) focus B) cost leadership C) differentiation D)
related diversification
D - ANS✔✔--5) Which of the following is one the key issues facing international
marketing managers? A) how to finance the firm's product B) how to design the firm's
product C) how to select the firm's employees D) how to sell the firm's product
A - ANS✔✔--6) SMH directs its marketing efforts on selling an inexpensive line of
watches to young, fashion-oriented customers. What business strategy is SMH
pursuing? A) focus B) cost leadership C) differentiation D) related diversification
A - ANS✔✔--7) Which element of the marketing mix includes the development of the
tangible and intangible features that meet customer needs in diverse markets? A)
product B) pricing C) promotion D) place
