ethnocentric correct answers belief that one's own national culture and ways of doing things
are the best
geocentric correct answers aims to focus on global corporate goals, but allowing for local
responses and adaption
polycentric correct answers openness to other cultures and ways of doing things
PEST correct answers P: form of govt, levels of freedom, company law and policy,
employment law
E: rate of inflation, wage/unemployment levels
S: language, religion/culture, age distribution, role of women
T: energy availability, innovation system, availability of skilled workforce
globalization correct answers interconnection and movement of
people/goods/ideas/money/companies easily around the world
globalization production correct answers MNE's ability to locate different stages of
production in the most advantageous location
interconnectedness is based on _______ which leads to ______ which leads to _______
correct answers improved communication; efficient transport systems/options; faster/easier
financial flows
interdependence leads to correct answers links that support alliances, could help with trade
agreements of FDI
emerging markets correct answers fast growing developing countries, developed countries,
developing countries (in process of industrialization)
push/pull factors correct answers Push: in company home which persuades growth overseas;
more efficient production (outsourcing)
Pull: factors in a country which attract foreign investors; new markets, access to technology
and skill
modes of internationalization correct answers methods of companies expand (FDI)
1) exporting: sending goods to another country
2)greenfield: new project in foreign location
3) acquisition: purchases existing company in foreign location
4)joint venture: agreement between company to form a entity to carry out business purpose
location advantages correct answers inherent advantages of country or region, such as access
to transport and low labor costs