WGU D381 PRACTICE
TESTS (QUESTIONS &
ANSWERS) SOLVED
100% CORRECT!!
D381
Evatee 8/12/24 WGU D381
,WGU D381 PRACTICE TESTS (QUESTIONS &
ANSWERS) SOLVED 100% CORRECT!!
In marketing what is a performance goal
a plan that helps people understand what is in a marketing campaign before it
is run
an approach to allocating brand campaign budget on specific types of media
a specific media event in a marketing campaign
a target that has a measurable, numeric value Answer - a target that has a
measurable, numeric value
Imagine that a marketer runs an ad campaign, and they want to determine the
return on ad spend (ROAS) Which of the following should they choose?
the ratio of revenue generated in the previous quarter to the current quarter
the ratio of the amount spent on advertising to the amount spent on social
media
the ratio of performance goals to marketing goals
the ratio of revenue generated to the amount spent on advertising Answer -
the ratio of revenue generated to the amount spent on advertising
Beyond details on budget and duration, what does a media plan include? Select
all that apply
units sold
,performance goals
media mix
target audience
key performance indicators Answer - performance goals, media mix, target
audience, KPIs
Because KPIs are not specific enough for individual marketing campaigns, you
need to create _____
a digital media plan for each campaign
a marketing goal for each KPI
a set of specific measures for each KPI
an additional performance goal for each campaign Answer - an additional
performance goal for each campaign
Imagine that a marketer is working on a digital ad campaign for a single
product. They learn that it costs $100 in advertising to sell 5 units of a $50
product. They apply the forumla to calculate ROAS (number of units sold/cost
per unit)/ad spend. What is the ROAS?
(5x50)/50=5
(5x50)/100=2.5
(50x50)/5=500
(5x5)/100=.25 Answer - (5x50)/100=2.5
Imagine that a business develops a digital marketing campaign to gain new
customers. What is the marketing term for this process?
, business goal
customer acquisition
performance goal
customer journey Answer - customer acquisition
Imagine that a company sets a business goal: The ywill increase customer
acquisition by 25% in six months. Their performance goal is to increase website
traffic by 25% in the same time period. If they meet the performance goal, do
they satisfy the business goal?
Yes since the performance goal aligns 1:1 with the business goal
Yes, since the same data demonstrates whether the company meets the
performance goal and the business goal
No, since 25% more website traffic does not necessarily mean 25% more
customers
No, since the business goal and the performance goal are not closely related
Answer - No, since 25% more website traffic does not necessarily mean 25%
more customers
Imagine that a company sets a business goal : they will increase incremental
sales by a set amount over a specific period of time. To do that , they need to
increase their marketing budget. Which formula should they use to calculate
how much additional budget to allocate?
additional budget = incremental sales/return on ad spend
additional budget = return on ad spend/incremental sales
additional budget = return on ad spend/total sales
additional budget = total sales/return on ad spend Answer - additional budget
= incremental sales/return on ad spend
TESTS (QUESTIONS &
ANSWERS) SOLVED
100% CORRECT!!
D381
Evatee 8/12/24 WGU D381
,WGU D381 PRACTICE TESTS (QUESTIONS &
ANSWERS) SOLVED 100% CORRECT!!
In marketing what is a performance goal
a plan that helps people understand what is in a marketing campaign before it
is run
an approach to allocating brand campaign budget on specific types of media
a specific media event in a marketing campaign
a target that has a measurable, numeric value Answer - a target that has a
measurable, numeric value
Imagine that a marketer runs an ad campaign, and they want to determine the
return on ad spend (ROAS) Which of the following should they choose?
the ratio of revenue generated in the previous quarter to the current quarter
the ratio of the amount spent on advertising to the amount spent on social
media
the ratio of performance goals to marketing goals
the ratio of revenue generated to the amount spent on advertising Answer -
the ratio of revenue generated to the amount spent on advertising
Beyond details on budget and duration, what does a media plan include? Select
all that apply
units sold
,performance goals
media mix
target audience
key performance indicators Answer - performance goals, media mix, target
audience, KPIs
Because KPIs are not specific enough for individual marketing campaigns, you
need to create _____
a digital media plan for each campaign
a marketing goal for each KPI
a set of specific measures for each KPI
an additional performance goal for each campaign Answer - an additional
performance goal for each campaign
Imagine that a marketer is working on a digital ad campaign for a single
product. They learn that it costs $100 in advertising to sell 5 units of a $50
product. They apply the forumla to calculate ROAS (number of units sold/cost
per unit)/ad spend. What is the ROAS?
(5x50)/50=5
(5x50)/100=2.5
(50x50)/5=500
(5x5)/100=.25 Answer - (5x50)/100=2.5
Imagine that a business develops a digital marketing campaign to gain new
customers. What is the marketing term for this process?
, business goal
customer acquisition
performance goal
customer journey Answer - customer acquisition
Imagine that a company sets a business goal: The ywill increase customer
acquisition by 25% in six months. Their performance goal is to increase website
traffic by 25% in the same time period. If they meet the performance goal, do
they satisfy the business goal?
Yes since the performance goal aligns 1:1 with the business goal
Yes, since the same data demonstrates whether the company meets the
performance goal and the business goal
No, since 25% more website traffic does not necessarily mean 25% more
customers
No, since the business goal and the performance goal are not closely related
Answer - No, since 25% more website traffic does not necessarily mean 25%
more customers
Imagine that a company sets a business goal : they will increase incremental
sales by a set amount over a specific period of time. To do that , they need to
increase their marketing budget. Which formula should they use to calculate
how much additional budget to allocate?
additional budget = incremental sales/return on ad spend
additional budget = return on ad spend/incremental sales
additional budget = return on ad spend/total sales
additional budget = total sales/return on ad spend Answer - additional budget
= incremental sales/return on ad spend
