JRSP 3410 POST-PRODUCTION & CAMERA BASICS (FILM & TV)
QUIZ!!
Post-Production
Answers :Post-production is a part of in-venue productions. Post produced videos
can also be stand alone and live on social media or other places.
Post-Production is the ability to shoot video at an event and then edit that footage
to create unique and interesting ways to tell stories.
Differs from live production in that you can edit.
Who is the audience?
Answers :When producing a video, it is important to understand your audience
and how the video will be viewed.
Examples of different audiences:
Fans of a certain sport
Fans of a certain team
Videoboard (In-Venue)
Season ticket holders
Donors
Public awareness
Everyone, everywhere
Identifying the audience?
Answers :Identifying the target audience, can help to shape your editorial
decisions.
, For example, marketing videos typically end with a call to action. "Come to this
event","Buy these tickets", "Support this team"
Hype videos will play to fans emotions, whatever fans you are trying to "hype" you
are going to play to their emotions through classic plays or terms that are unique to
the fan base.
Where is the video going?
Answers :You need to decide where the video is going to live, and what its shelf
life is.
X and Instagram videos have time constraints on video unless you have special
privileges to post longer ones.
How long will this video live?
Answers :Short highlight videos are best on twitter or Instagram, features that
have a longer shelf life can live on YouTube so that they can be accessed easier.
Aspect ratio:
Answers :Many times, a video will go to all social media sites, and you have to
think through the best aspect ratio for each platform.
Aspect ratio is the length and the width of the video.
Basic aspect ratio for television is 16X9
QUIZ!!
Post-Production
Answers :Post-production is a part of in-venue productions. Post produced videos
can also be stand alone and live on social media or other places.
Post-Production is the ability to shoot video at an event and then edit that footage
to create unique and interesting ways to tell stories.
Differs from live production in that you can edit.
Who is the audience?
Answers :When producing a video, it is important to understand your audience
and how the video will be viewed.
Examples of different audiences:
Fans of a certain sport
Fans of a certain team
Videoboard (In-Venue)
Season ticket holders
Donors
Public awareness
Everyone, everywhere
Identifying the audience?
Answers :Identifying the target audience, can help to shape your editorial
decisions.
, For example, marketing videos typically end with a call to action. "Come to this
event","Buy these tickets", "Support this team"
Hype videos will play to fans emotions, whatever fans you are trying to "hype" you
are going to play to their emotions through classic plays or terms that are unique to
the fan base.
Where is the video going?
Answers :You need to decide where the video is going to live, and what its shelf
life is.
X and Instagram videos have time constraints on video unless you have special
privileges to post longer ones.
How long will this video live?
Answers :Short highlight videos are best on twitter or Instagram, features that
have a longer shelf life can live on YouTube so that they can be accessed easier.
Aspect ratio:
Answers :Many times, a video will go to all social media sites, and you have to
think through the best aspect ratio for each platform.
Aspect ratio is the length and the width of the video.
Basic aspect ratio for television is 16X9
