MEDIA FINAL EXAM QUESTIONS AND ANSWERS
GRADED A+
must cccarry ccrules cc- ccestablished ccby ccthe ccFCC ccin cc1965 ccand ccreaffirmed ccin cc1972. ccrequired ccall cccable
ccoperators ccto ccassign ccchannels ccto ccand cccarry ccall cclocal ccTV ccbroadcasts ccon cctheir ccsystems. ccThis ccrule
ccensured ccthat cclocal ccnetwork ccaffiliates, ccindependent ccstations, ccand ccpublic cctelevision ccchannels
ccwould ccbenefit ccfrom cccable's ccclearer ccreception.
deficit ccfinancing cc- ccthe ccproduction cccompany ccleases ccthe ccshow ccto cca ccnetwork ccor cccable ccchannel
ccfor cca cclicense ccfee ccthat ccis ccactually cclower ccthan ccthe cccost ccof ccproduction. ccthis ccis ccthe ccway ccthat
ccprograms ccare ccfunded ccon cctelevision
rating cc- ccstatistical ccestimate ccexpressed ccas ccthe ccpercentage ccof cchouseholds ccthat ccare cctuned ccto cca
ccprogram ccin ccthe ccmarket ccbeing ccsampled
share cc- ccanother ccaudience ccmeasure- ccstatistical ccestimate ccof ccthe ccpercentage ccof cchomes ccthat ccare
cctuned ccto cca ccspecific ccprogram cccompared ccwith ccthose ccusing cctheir ccsets ccat ccthe cctime ccof ccthe
ccsample
narrowcasting cc- ccthe ccproviding ccof ccspecialized ccprogramming ccfor ccdiverse ccand ccfragmented ccgroups
ccex:golf ccchannel
Telecommunications ccAct ccof cc1996 cc- ccbringing cccable ccfully ccunder ccthe ccfederal ccrules ccthat cchad cclong
ccgoverned ccthe cctelephone, ccradio, ccand ccTV ccindustries. ccused ccthis ccact ccto ccknock ccdown ccregulatory
ccbarriers, ccallowing ccthe ccindustries ccto ccenter cceach ccother's ccmarkets. cccable cccompanies cccan ccoffer
cctelephone ccservices. cccongress cchopes ccthese ccnew ccrules ccwould ccspur cccompetition ccbut ccit ccinstead
ccjust cccreated ccmergers
eliminated ccmost ccownership ccrestrictions ccon ccradio
third ccscreens cc- ccnew cconline ccviewing ccexperiences- cccomputer ccscreens ccare ccthe ccthird ccmajor ccway
ccwe ccview cccontent. ccmovie ccscreens ccand ccTV ccsets ccare ccthe cc1st ccand cc2nd ccscreens
studio ccsystem cc- ccby ccthe cc1920s ccthis cccontrolled cccreative cctalent ccin ccthe ccindustry. ccpioneered ccby
ccdirector ccThomas ccInce ccand cchis cccompany, ccTriangle, ccconstituted cca ccsort ccof ccassembly ccline ccprocess
ccfor ccmoviemaking
, block ccbooking cc- ccto ccgain ccaccess ccto ccpopular ccfilms ccwith ccbig ccstars, ccexhibitors cchad ccto ccagree ccto
ccrent ccnew ccor ccmarginal ccfilms ccwith ccno ccstars. ccthese cccontracts ccenabled ccnew ccstudios ccto cctest
ccmarket ccnew ccstars ccwithout cctaking ccmuch ccfinancial ccrisk. cceventually ccoutlawed ccas ccmonopolistic,
ccrising ccfilm ccstudios ccused ccthe cctactic cceffectively ccto ccguarantee ccthe ccsuccess ccof cctheir ccfilms ccin cca
cccompetitive ccmarket ccplace.
Paramount ccdecision cc- ccin cc1948, ccthe ccsupreme cccourt ccrules ccagainst ccthe ccfilm ccindustry, ccforcing ccthe
ccstudios ccto ccgradually ccdivest ccthemselves ccof cctheir cctheaters. ccnever ccreally ccchanged ccthe ccoligopoly
ccstructure ccof ccthe ccHollywood ccfilm ccindustry ccbecause ccit ccfailed ccto ccchallenge ccthe ccindustry's cccontrol
ccover ccdistribution. ccyet ccit ccdid cccreate ccopportunities ccin ccthe ccexhibition ccpart ccof ccthe ccindustry ccfor
ccthose ccoutside ccof ccHollywood. ccdrive ccin cctheaters ccsprang ccup
Indies cc- ccindependently ccproduced ccfilms. ccshowed ccmovies ccon cccampus ccand ccat ccsmall ccfilm ccfestivals.
ccex: ccSuper ccsize ccme ccand ccFahrenheit cc9/11
blockbuster cc- cclonger ccfilms ccthat cccost cca cchigher ccadmission ccfee ccto ccsee
nickelodeons cc- cca ccform ccof ccmovie cctheater ccwhose ccname cccombines ccthe ccadmission ccprice ccwith ccthe
ccgreek ccword ccfor cctheater
synergy cc- ccthe ccpromotion ccand ccsale ccof cca ccproduct ccthroughout ccthe ccvarious ccsubsidiaries ccof ccthe
ccmedia ccconglomerate.
product ccplacement cc- ccthe ccadvertising ccpractice ccof ccstrategically ccplacing ccproducts ccin ccmovies, ccTV
ccshows, cccomic ccbooks, ccand ccvideo ccgames ccso ccthe ccproducts ccappear ccas ccpart ccof cca ccstory's ccset
ccenvironment.
cover ccmusic cc- cca ccsong ccrecorded ccor ccperformed ccby ccanother ccartist
payola cc- ccthe ccpractice ccof ccrecord ccpromoters ccpaying ccDJs ccor ccradio ccprogramers ccto ccplay ccparticular
ccsongs
GRADED A+
must cccarry ccrules cc- ccestablished ccby ccthe ccFCC ccin cc1965 ccand ccreaffirmed ccin cc1972. ccrequired ccall cccable
ccoperators ccto ccassign ccchannels ccto ccand cccarry ccall cclocal ccTV ccbroadcasts ccon cctheir ccsystems. ccThis ccrule
ccensured ccthat cclocal ccnetwork ccaffiliates, ccindependent ccstations, ccand ccpublic cctelevision ccchannels
ccwould ccbenefit ccfrom cccable's ccclearer ccreception.
deficit ccfinancing cc- ccthe ccproduction cccompany ccleases ccthe ccshow ccto cca ccnetwork ccor cccable ccchannel
ccfor cca cclicense ccfee ccthat ccis ccactually cclower ccthan ccthe cccost ccof ccproduction. ccthis ccis ccthe ccway ccthat
ccprograms ccare ccfunded ccon cctelevision
rating cc- ccstatistical ccestimate ccexpressed ccas ccthe ccpercentage ccof cchouseholds ccthat ccare cctuned ccto cca
ccprogram ccin ccthe ccmarket ccbeing ccsampled
share cc- ccanother ccaudience ccmeasure- ccstatistical ccestimate ccof ccthe ccpercentage ccof cchomes ccthat ccare
cctuned ccto cca ccspecific ccprogram cccompared ccwith ccthose ccusing cctheir ccsets ccat ccthe cctime ccof ccthe
ccsample
narrowcasting cc- ccthe ccproviding ccof ccspecialized ccprogramming ccfor ccdiverse ccand ccfragmented ccgroups
ccex:golf ccchannel
Telecommunications ccAct ccof cc1996 cc- ccbringing cccable ccfully ccunder ccthe ccfederal ccrules ccthat cchad cclong
ccgoverned ccthe cctelephone, ccradio, ccand ccTV ccindustries. ccused ccthis ccact ccto ccknock ccdown ccregulatory
ccbarriers, ccallowing ccthe ccindustries ccto ccenter cceach ccother's ccmarkets. cccable cccompanies cccan ccoffer
cctelephone ccservices. cccongress cchopes ccthese ccnew ccrules ccwould ccspur cccompetition ccbut ccit ccinstead
ccjust cccreated ccmergers
eliminated ccmost ccownership ccrestrictions ccon ccradio
third ccscreens cc- ccnew cconline ccviewing ccexperiences- cccomputer ccscreens ccare ccthe ccthird ccmajor ccway
ccwe ccview cccontent. ccmovie ccscreens ccand ccTV ccsets ccare ccthe cc1st ccand cc2nd ccscreens
studio ccsystem cc- ccby ccthe cc1920s ccthis cccontrolled cccreative cctalent ccin ccthe ccindustry. ccpioneered ccby
ccdirector ccThomas ccInce ccand cchis cccompany, ccTriangle, ccconstituted cca ccsort ccof ccassembly ccline ccprocess
ccfor ccmoviemaking
, block ccbooking cc- ccto ccgain ccaccess ccto ccpopular ccfilms ccwith ccbig ccstars, ccexhibitors cchad ccto ccagree ccto
ccrent ccnew ccor ccmarginal ccfilms ccwith ccno ccstars. ccthese cccontracts ccenabled ccnew ccstudios ccto cctest
ccmarket ccnew ccstars ccwithout cctaking ccmuch ccfinancial ccrisk. cceventually ccoutlawed ccas ccmonopolistic,
ccrising ccfilm ccstudios ccused ccthe cctactic cceffectively ccto ccguarantee ccthe ccsuccess ccof cctheir ccfilms ccin cca
cccompetitive ccmarket ccplace.
Paramount ccdecision cc- ccin cc1948, ccthe ccsupreme cccourt ccrules ccagainst ccthe ccfilm ccindustry, ccforcing ccthe
ccstudios ccto ccgradually ccdivest ccthemselves ccof cctheir cctheaters. ccnever ccreally ccchanged ccthe ccoligopoly
ccstructure ccof ccthe ccHollywood ccfilm ccindustry ccbecause ccit ccfailed ccto ccchallenge ccthe ccindustry's cccontrol
ccover ccdistribution. ccyet ccit ccdid cccreate ccopportunities ccin ccthe ccexhibition ccpart ccof ccthe ccindustry ccfor
ccthose ccoutside ccof ccHollywood. ccdrive ccin cctheaters ccsprang ccup
Indies cc- ccindependently ccproduced ccfilms. ccshowed ccmovies ccon cccampus ccand ccat ccsmall ccfilm ccfestivals.
ccex: ccSuper ccsize ccme ccand ccFahrenheit cc9/11
blockbuster cc- cclonger ccfilms ccthat cccost cca cchigher ccadmission ccfee ccto ccsee
nickelodeons cc- cca ccform ccof ccmovie cctheater ccwhose ccname cccombines ccthe ccadmission ccprice ccwith ccthe
ccgreek ccword ccfor cctheater
synergy cc- ccthe ccpromotion ccand ccsale ccof cca ccproduct ccthroughout ccthe ccvarious ccsubsidiaries ccof ccthe
ccmedia ccconglomerate.
product ccplacement cc- ccthe ccadvertising ccpractice ccof ccstrategically ccplacing ccproducts ccin ccmovies, ccTV
ccshows, cccomic ccbooks, ccand ccvideo ccgames ccso ccthe ccproducts ccappear ccas ccpart ccof cca ccstory's ccset
ccenvironment.
cover ccmusic cc- cca ccsong ccrecorded ccor ccperformed ccby ccanother ccartist
payola cc- ccthe ccpractice ccof ccrecord ccpromoters ccpaying ccDJs ccor ccradio ccprogramers ccto ccplay ccparticular
ccsongs
