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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024

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COM3707 Assignment 2 Semester 2 2024 - DUE 13 September 2024 QUESTIONS AND ANSWERS

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COM3707
Assignment 2
Semester 2 2024 -
DUE 13
September 2024
QUESTIONS WITH DETAILED ANSWERS

, COM3707 Assignment 2 Semester 2 2024 - DUE 13
September 2024


Question 1

1.1 Critically discuss three of the six normative media theories that influence
the making of policy for the media and the three normative terms that can be
used in democracies to reassess these media theories. (25)

1.1 Discuss professional media ethics with specific reference to
professionalisation and the influence of the sociopolitical structure. (20) [45]

Question 1.1: Normative Media Theories and Democracies

Normative Media Theories

Normative media theories are essential frameworks guiding the role and
operation of media in society. They provide a set of principles or standards
against which media practices can be evaluated. Three of the six main
normative media theories that influence media policy-making are:

1. Authoritarian Theory:

o Principles: The authoritarian theory posits that the media should
support and advance the policies of the government in power and
serve the state. It operates under the assumption that the state
knows best and controls the media to maintain social order and
unity.

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