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Summary

Summary Profiled texts, week 5- Baer; Benkler; Pariser; Sandvig...Langbort.

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2018/2019 Written for academic year
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Analysing Digital Culture (118110136Y)
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In-depth, concise summary of the assigned texts for Analysing Digital Culture, Week 5. Drake Baer, The ‘Filter Bubble’ Explains Why Trump Won and You Didn’t See It Coming. Benkler, Breitbart-led right-wing media ecosystem altered broader media agenda. Pariser, Filter Bubble.

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Week 6- Memes & Virals




Jenkins:




Author Henry Jenkins
Title If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes


Spreadable media
Viral
Concepts and Memes (cultural version of the gene)
terms Buzz/Guerilla marketing
Participatory culture
Models of Stickiness vs Spreadability
The terms virals and memes come from a biological metaphor.
Importance in the transformation of memes/virals. Activity of users and
Main ideas the involuntary transmission of ideas are fundamental. Media
circulation as a system of social, technological, textual and economic
practices. The repurposing of media content adds value to it.
Biological metaphor doesn’t consider the importance of culture,
Author’s confuses power relations between producers, properties, brands
position and consumers, doesn’t include the transformation process. Instead
of biological metaphor: spreadable media.
Connected book
image
Eli Pariser The Filter Bubble
Publisher: Unknown ISBN: 9780241954522 Edition: 1

Document information

Study
Media Studies
Summarized whole book?
No
Which chapters are summarized?
Introduction
Uploaded on
September 23, 2019
Number of pages
3
Written in
2018/2019
Type
Summary
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Browse related subjects

Subjects

  • media
  • media studies
  • analysing digital culture
  • media and information
  • information
  • filter bubble
  • baer
  • benkler
  • pariser

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