MKTG 4500 Final Exam Questions with Complete Solutions.

MKTG 4500 Final Exam Questions with Complete Solutions. Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns? Work hours Agency or freelance costs Social media software and services Content development expenses All the above - ANSWER All of the above True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 hours). - ANSWER True Which network has the longest life for a piece of content? Facebook LinkedIn Snapchat Pinterest - ANSWER Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. - ANSWER True Why would you want a service to help you manage and discover influence? To help you discover what hashtags are working the best To determine which channels are the most important MKTG 4500 Final Exam Questions with Complete Solutions To know what type of customer information to regularly monitor To identify individuals who have the biggest following and high social clout - ANSWER To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. - ANSWER True What do senior leaders care about when it comes to your social media plan? Choose all that apply. Sentiment Competitive advantage Click-through rates Customer satisfaction Number of social followers - ANSWER Competitive Advantage & Customer Satisfaction True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - ANSWER False True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. - ANSWER True What is the biggest challenge that most social media practitioners have? Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas Retaining customers - ANSWER Getting executive buy-in for social ideas Which of the below is not one of the five types of social media models? Distributed Dandelion Holistic Hub and Spoke - ANSWER Distributed Which of the following is NOT a benefit of having a social media strategy? Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing. - ANSWER Social media helps you send better emails True or False? You should revisit your KPIs every 18 months. - ANSWER False When it comes to social listening, how do you know which social networks to start with? Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven't started your social presence by now, unfortunately it's too late. - ANSWER Start with the social networks your buyer personas use to learn about and interact with brands.