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Zusammenfassung Wissenschaftliche Methoden - Quantitative Forschung

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Wissenschaftliche Methoden - Quantitative Forschung
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Zusammenfassung Wissenschaftliche Methoden - Quantitative Forschung

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Wissenschaftliche Methoden – Quantitative Datenanalyse

2. Wissenschaftliche Grundlagen
• Wissenschaftliche Hypothesen sind allgemeingültige, über den Einzelfall
hinausgehende, Behauptungen

Induktion = Schluss von einem Resultat und einem Einzelfall auf ein allgemeines Gesetz
Deduktion = Schluss von einem allgemeinen Gesetz und einem Einzelfall auf ein Resultat
Abduktion = Schluss von einem allgemeinen Gesetz und einem Resultat auf einen Einzelfall




Falsifikationsprinzip:




Gütekriterien für Forschung:

, Unterschied zwischen Quantitative und Qualitative Methoden:




3. Grundlagen Quantitativer Datenanalyse
Messung:




Gütekriterien einer Messung:




Kategoriale Skalenniveaus:


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Marketing & Digitale Medien
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  • quantitative forschung
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