SAFE AGILE PRODUCT MANAGEMENT (APM) EXAM
2024 | ALL CURRENT VERSIONS 2024 AND STUDY
GUIDE | ACCURATE REAL EXAM QUESTIONS AND
ANSWERS | EXPERT VERIFIED FOR GUARANTEED
PASS
What is the most important planning question for primary research?
Who will be asked?
What will be asked?
How many people will be asked?
What research medium will be used?
Who will be asked?
What is the primary data used in market research?
Developing hypotheses
Market Structuring
Testing hypotheses
Market sizing
Developing hypotheses
What research game is primarily used to better understand the priorities of Solution
requirements?
Buy a Feature
Speed Boat
Spider Web
Start Your Day
Buy a Feature
Which research game is primarily used to better understand Customer needs?
Prune the Product Tree
Buy a Feature
Spider Web
Show and Tell
Prune the Product Tree
What is one characteristic that is an essential part of market segmentation?
Validating that the segment is valuable enough to be economically feasible
Exploring competition within the segment
,Determining if the organization already has strong sales within the segment
Evaluating if segment members view the organization positively
Validating that the segment is valuable enough to be economically feasible
A company that typically markets to small companies has a growth strategy to sell to larger
organizations. The Product Manager is in charge of a new application and must recommend
which of the following segments to address first.
Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large
Enterprise application vendors who sell the app as an add-on module but need to be better
integrated into their other applications. Customer anecdotes indicate low satisfaction.
Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks are often done
in spreadsheets. Competitors are small privately-owned software companies offering desktop-
based solutions. The company already has a good market share in this segment.
What should be the recommendation for the next 12 months?
Choose segment 1
Choose segment 2
Find another segment
Choose both
Choose segment 1
What is a key factor in determining the value of a market segment?
The amount Customers are willing to pay for products or services
Availability of materials and people in sufficient quantities
Time criticality in product delivery
Where the products and services will be sold
The amount Customers are willing to pay for products or services
Which factor must be included when building a model of market segment value?
Number of existing competitors
Number of product configurations that will be offered
Number of servers it will take to deliver the value
Number of product distributors
Number of existing competitors
What is an important step that increases confidence in the projected value of a market segment
when integrating data from multiple sources?
Keeping calculations transparent and continually updated as more accurate information becomes
available
Collecting just enough data to elicit clear market segmentation value
Focusing on internal Customers and analyzing the internal financial impact
Understanding the impacts on the requirements, Solution Context, backlog, and the Architectural
Runway
,Keeping calculations transparent and continually updated as more accurate information becomes
available
What is the key concern when evaluating the fit for a market segment?
Does the segment align with our values and mission?
Is the segment going to be highly profitable?
Are there substitutes for this product offering in the market?
Are our Customers happy?
Does the segment align with our values and mission?
Which statement is true about personas?
They should be used to convey the problems of a typical Customer
They represent a broad set of experiences from various types of Customers to speak to a wider
market range
They explain how the Customers want to use the product
They should be created before choosing a market segment
They should be used to convey the problems of a typical Customer
Which aspects of a product's strategic intent can personas help define?
Features and benefit hypothesis
Lean Budget Guardrails
Supplier and local ART agreement coordination
Specific Feature building based on Teams in the ART
Features and benefit hypothesis
When dealing with a complex product, what is best defined as a secondary persona?
Another user of the primary interface can be accommodated as long as the targeted persona's
experience is not compromised
The consumer whose experience is essential to the degree that it is acceptable to alter the product
experience of the primary persona
A persona that must be satisfied for the product such that the goals should drive the design
process
Someone the product is explicitly not going to satisfy
Another user of the primary interface can be accommodated as long as the targeted persona's
experience is not compromised
What research technique is used to develop personas?
Product Vision
Storyboard
Solution Content
Journey Map
Product Vision
, What is a result of using personas and empathy maps together?
Actionable research
Ability to project the value of the market
A better understanding of supplier license agreements
Improved product design
Actionable research
Design Thinking and the Continuous Delivery Pipeline (CDP) have which behavior in common?
Both use feedback from Customers to improve products
Both focus on the need for Continuous Integration to confirm the Solution is desirable
Both focus on Return on Investment (ROI) and net present Value Metries
Both focus on continuous delivery of assets for Release on Demand
Both use feedback from Customers to improve products
The Architectural Runway is a key part of which aspect of the Design Thinking model?
Sustainable
Viable
Desirable
Feasible
Sustainable
The "chasm" can occur between visionaries and what segment of the target market?
Early majority
Middle skeptics
Technology enthusiasts
Late adopters
Early majority
Which type of product might face a chasm in its adoption?
Innovative product
Mature product
Decommissioned product
Growth product
Innovative product
Which stakeholder(s) could best provide current business feedback to guide Feature
enhancements?
Business Owners
Solution Architect/Engineering
Product Owner (PO)
Lean Portfolio Management
Business Owners
2024 | ALL CURRENT VERSIONS 2024 AND STUDY
GUIDE | ACCURATE REAL EXAM QUESTIONS AND
ANSWERS | EXPERT VERIFIED FOR GUARANTEED
PASS
What is the most important planning question for primary research?
Who will be asked?
What will be asked?
How many people will be asked?
What research medium will be used?
Who will be asked?
What is the primary data used in market research?
Developing hypotheses
Market Structuring
Testing hypotheses
Market sizing
Developing hypotheses
What research game is primarily used to better understand the priorities of Solution
requirements?
Buy a Feature
Speed Boat
Spider Web
Start Your Day
Buy a Feature
Which research game is primarily used to better understand Customer needs?
Prune the Product Tree
Buy a Feature
Spider Web
Show and Tell
Prune the Product Tree
What is one characteristic that is an essential part of market segmentation?
Validating that the segment is valuable enough to be economically feasible
Exploring competition within the segment
,Determining if the organization already has strong sales within the segment
Evaluating if segment members view the organization positively
Validating that the segment is valuable enough to be economically feasible
A company that typically markets to small companies has a growth strategy to sell to larger
organizations. The Product Manager is in charge of a new application and must recommend
which of the following segments to address first.
Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large
Enterprise application vendors who sell the app as an add-on module but need to be better
integrated into their other applications. Customer anecdotes indicate low satisfaction.
Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks are often done
in spreadsheets. Competitors are small privately-owned software companies offering desktop-
based solutions. The company already has a good market share in this segment.
What should be the recommendation for the next 12 months?
Choose segment 1
Choose segment 2
Find another segment
Choose both
Choose segment 1
What is a key factor in determining the value of a market segment?
The amount Customers are willing to pay for products or services
Availability of materials and people in sufficient quantities
Time criticality in product delivery
Where the products and services will be sold
The amount Customers are willing to pay for products or services
Which factor must be included when building a model of market segment value?
Number of existing competitors
Number of product configurations that will be offered
Number of servers it will take to deliver the value
Number of product distributors
Number of existing competitors
What is an important step that increases confidence in the projected value of a market segment
when integrating data from multiple sources?
Keeping calculations transparent and continually updated as more accurate information becomes
available
Collecting just enough data to elicit clear market segmentation value
Focusing on internal Customers and analyzing the internal financial impact
Understanding the impacts on the requirements, Solution Context, backlog, and the Architectural
Runway
,Keeping calculations transparent and continually updated as more accurate information becomes
available
What is the key concern when evaluating the fit for a market segment?
Does the segment align with our values and mission?
Is the segment going to be highly profitable?
Are there substitutes for this product offering in the market?
Are our Customers happy?
Does the segment align with our values and mission?
Which statement is true about personas?
They should be used to convey the problems of a typical Customer
They represent a broad set of experiences from various types of Customers to speak to a wider
market range
They explain how the Customers want to use the product
They should be created before choosing a market segment
They should be used to convey the problems of a typical Customer
Which aspects of a product's strategic intent can personas help define?
Features and benefit hypothesis
Lean Budget Guardrails
Supplier and local ART agreement coordination
Specific Feature building based on Teams in the ART
Features and benefit hypothesis
When dealing with a complex product, what is best defined as a secondary persona?
Another user of the primary interface can be accommodated as long as the targeted persona's
experience is not compromised
The consumer whose experience is essential to the degree that it is acceptable to alter the product
experience of the primary persona
A persona that must be satisfied for the product such that the goals should drive the design
process
Someone the product is explicitly not going to satisfy
Another user of the primary interface can be accommodated as long as the targeted persona's
experience is not compromised
What research technique is used to develop personas?
Product Vision
Storyboard
Solution Content
Journey Map
Product Vision
, What is a result of using personas and empathy maps together?
Actionable research
Ability to project the value of the market
A better understanding of supplier license agreements
Improved product design
Actionable research
Design Thinking and the Continuous Delivery Pipeline (CDP) have which behavior in common?
Both use feedback from Customers to improve products
Both focus on the need for Continuous Integration to confirm the Solution is desirable
Both focus on Return on Investment (ROI) and net present Value Metries
Both focus on continuous delivery of assets for Release on Demand
Both use feedback from Customers to improve products
The Architectural Runway is a key part of which aspect of the Design Thinking model?
Sustainable
Viable
Desirable
Feasible
Sustainable
The "chasm" can occur between visionaries and what segment of the target market?
Early majority
Middle skeptics
Technology enthusiasts
Late adopters
Early majority
Which type of product might face a chasm in its adoption?
Innovative product
Mature product
Decommissioned product
Growth product
Innovative product
Which stakeholder(s) could best provide current business feedback to guide Feature
enhancements?
Business Owners
Solution Architect/Engineering
Product Owner (PO)
Lean Portfolio Management
Business Owners
