ENTR 421 Midterm Exam Questions and Answers

ENTR 421 Midterm Exam Questions and Answers 3 creative competencies that need to be developed in order to be a master idea generator - Answer-play, improvisation, and observation idea stimuli - Answer-alertness: environment search: information channel source of differentiation - Answer-alertness: learning search: knowledge process - Answer-alertness: spontaneous search: deliberate basis of discovery - Answer-alertness: subconscious search: conscious fit with entrepreneur - Answer-alertness: typically poor search: typically strong venture decision - Answer-alertness: risky search: uncertain conceptual definition of creativity - Answer-A product response will be judged as creative to the extent that it is both a novel and appropriate, useful, correct or valuable response to the task at hand and the task of heuristic rather than algorithmic value of usefulness - Answer-invention: high low innovation: high high irrelevant: low low improvement: high low emotional roadblocks to creativity - Answer-1) fear 2) no appetite for chaos 3) preference for judging over generating ideas 4) dislike for incubating ideas 5) perceived lack of challenge 6) inability to distinguish reality from fantasy 4 fundamental tenets of brainstorming - Answer-1) criticism and judgement are not allowed 2) wild ideas are welcome 3) focus on quantity rather than quality 4) improve on the ideas of others or connect individual ideas for new ideas 6 elements that are present in all forms of play - Answer-anticipation, surprise, pleasure, understanding, strength, and poise engaging in play: - Answer-sharpens our mind, helps us grow, keeps us healthy, and boost our creativity guiding rules of improvisation - Answer-1) listening to others without pre-judgment 2) trusting that the group will solve a particular problem 3) building on a storyline in creative and useful ways 4) letting go of the need to control a situation 5) thinking quickly and acting under pressure to maintain momentum